Traackr is a perfect fit for Vertic and our strategic, data driven best-practice approach to influencer marketing
New York, New York (PRWEB) June 15, 2015
Vertic is excited to partner with Traackr and their world-class influencer marketing platform. Known for its innovation in the digital space, Traackr’s technology enables brands to optimize their influencer programs by identifying individuals with the highest signal for a brand or product, uncovering authentic social insights to build meaningful relationships, activating those influencers and measuring their impact on the brand. Its platform boasts in-depth analysis based on relevance, geo-targeting and multilingual search functionality.
Traackr is a core component behind Vertic’s proprietary Digital IQ strategy methodology. It has enabled us to identify and track influencers leading online conversations and communities that buyers and decision makers are participating in.
“Traackr is a perfect fit for Vertic and our strategic, data driven best-practice approach to influencer marketing according to Sebastian Jespersen, CEO at Vertic. “The platform takes influencer marketing to a new level, and with the capability to now boost that technology with Vertic’s own IP, it provides a unique opportunity to optimize our clients’ marketing efforts and ultimately drive greater business impact”.
Keyword relevance is factored into influencer discovery to find only the most relevant conversations and content that brands can bring value to or provide a solution for – thus discovering the individuals that directly impact the brand's customer audience.
Traackr has been integral to the success of Vertic’s work with some of our biggest clients including GE and Microsoft, which have been recognized for dynamically relevant messaging, content and value propositions.
"We found in Vertic a partner on the forefront of the transformational changes happening in marketing, and we're excited to work together to scale the practice of influencer marketing among our enterprise customers,” said Pierre-Loic Assayag, Founder and CEO of Traackr.
Having already seen amazing results from the insights Traackr brings to our client relationships, Vertic hopes to further explore and change the way businesses can reach their target demographic with this innovative partnership.
Since Vertic's launch in 2002, Vertic has been fiercely dedicated to developing digital solutions that help Fortune 500 clients like Microsoft, GE, GSK and SAP build their brands, provide superior customer experiences and generate tangible business results. Their approach is interdisciplinary, combining strategy, storytelling, creativity and interactive design. Vertic is independently owned with offices in Copenhagen, New York, Seattle, and Singapore. Please visit http://www.vertic.com for more information.
With over 150 enterprise customers and 40% of leading digital agencies, Traackr is the all-in-one influencer management solution leveraged by social analytics, MarCom, product marketing, and sales teams, to scale company-wide influencer programs. Traackr is an international company with offices in San Francisco, Boston, New York, and London, conducting business in 12 languages and customers in 39 countries. Traackr's technology enables brands to optimize their influencer programs by identifying individuals with the highest signal for a brand or product, uncovering authentic social insights to build meaningful relationships, facilitating the activation of those influencers, and measuring their impact on the brand.
Visit http://www.traackr.com for more information; follow Traackr on Twitter and LinkedIn.