Serenity Palms Sets Eyes on Expanding to Santa Monica

Share Article

Serenity Palms, a Cathedral City drug and alcohol treatment center connected with the international iRecover program, has taken the first steps to expand its Southern California reach into Santa Monica. By combining iPad technology with time-tested treatment methods, the iRecover centers in the United States and Canada offer clients constant accessibility to recovery resources.

If we locate there, we would be in the midst of a cultural melting pot. I’m excited about the possibilities of how an iRecover treatment center would fit in and would serve a diverse population.

Looking toward expanding its California market, Serenity Palms Drug Addiction Treatment Center, located in Cathedral City, has initiated a study of the Santa Monica area for its potential as a new iRecover location. If selected as the next iRecover venue, Santa Monica would join Serenity Palms and two Canadian centers in offering iRecover, a technologically advanced method of enhancing drug and alcohol addiction treatment. All iRecover centers provide clients with an iPad upon admission into the program, thus connecting them with educational materials, community resources and access to counselors and therapists around the clock. Jim Gray, founder of the iRecover program and its flagship center in Alberta, Canada, is confident that the popular iPad format contributes greatly to the rapid growth of iRecover. He is eager to expand the programs horizons.

“This is a ripe time to branch out and establish a facility in a rich demographic that is easily accessible to treat those with drug or alcohol addiction. Our program is innovative and successful and I'm confident Santa Monica residents, who are already highly tech savvy, will respond well to a treatment option that integrates Apple technology,” Gray said. He adds, "I have a sincere interest in the Santa Monica area as a location for the next center to offer the iRecover program. Santa Monica has a wide range of demographics – everyone from surfers to movie stars, professional executives to students, working middle class to retired – and it has an ideal climate. It also has diversity in terms of businesses and establishments, such as historic museums, luxury boutiques, office buildings and shopping malls. If we locate there, we would be in the midst of a cultural melting pot. I’m excited about the possibilities of how an iRecover treatment center would fit in and would serve a diverse population.”

Santa Monica claims several noteworthy features. The Santa Monica carousel is a National Historic Landmark on the Santa Monica Pier, built in 1909. For several years, the Santa Monica Civic Auditorium hosted the Academy Awards, not surprising for a city that has at least a dozen movie venues on the promenade alone. Santa Monica still hosts an annual film festival. Numerous art museums dot the city, which also has shopping districts that range from high-end department stores to outdoor promenades. As the second location in California, Santa Monica would offer a coastal counterpart to the desert resort setting of Serenity Palms. Surrounded by mountains and located near Palm Springs, Serenity Palms provides a sense of serenity and calm. Treatment includes guided hikes and therapeutic outings in natural areas unique to the desert.

About Serenity Palms:
Serenity Palms is one of three drug and alcohol addiction treatment centers in the United States and Canada that are part of the iRecover franchise, a highly successful program using iPad technology to enhance the recovery experience of participants. Serenity Palms, along with Serenity Ranch in Alberta, Canada, and Serenity on the Rock in Newfoundland, Canada, offer the same treatment philosophy. Four- and eight-week residential treatment at Serenity Palms involves 12-step recovery, family participation and various therapies specifically designed to meet individual needs. The use of iPads allows clients to access educational materials and resources at any time. Serenity Palms, located in Cathedral City, California, offers comfortable accommodations with a resort feel. Additional information can be found at

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Deon Smit
IRecover Treatment Centres
Like >
iRecover Treatment Centres

Follow us on
Visit website