Anaheim Lighthouse Launches New Website to Reach Mobile Viewers

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In an effort to optimize accessibility and facilitate contact information, Anaheim Lighthouse Drug Addiction Treatment Center has launched a new website. The homepage features a photo gallery that shows the natural beauty of the facility’s Southern California location and calls attention to the homelike rooms and amenities.

“We are definitely aware that the majority of our website visitors will be viewing it on a mobile device,” said Tim Salyer, CEO of Anaheim Lighthouse.

Anaheim Lighthouse Drug Addiction Treatment Center has launched a new website that enhances the capability of mobile users to access information and expedites opportunities to contact admissions representatives. New graphics and photographs highlight the facility’s beautiful Southern California location just a short distance from the Pacific Ocean and give an overview of the homelike rooms and amenities. By integrating a blue, green and gold color scheme to reflect the shades of a sunlit coastline and by frequently incorporating the lighthouse logo as a design element throughout the site, the website projects its motto: A Beacon of Hope. The mobile optimization creates a user-friendly interface for tablets and other mobile devices, making it easier to read.

“We are definitely aware that the majority of our website visitors will be viewing it on a mobile device,” said Tim Salyer, CEO of Anaheim Lighthouse. “Making navigation easier for our audience was a key goal in redesigning our website. By adding additional contact forms at the bottom of each page and urging readers to call us for information, we extend a warm welcome and an encouraging hand. Our photo gallery, which shows our neighborhood setting, bedrooms and meeting areas, previously was buried in an interior page of the website. Now its prominent location on the homepage clearly invites people into our facility. We chose a contemporary design that will appeal to our target audience of men and women between the ages of 20 and 40 and their families. Integrating the lighthouse logo in each contact form makes it memorable and easy to identify. The lighthouse is a metaphor for a guidepost that can lead the way through adversity and challenges. That vision of hope is what we have to offer people who suffer from addiction and for their families.”

One of the strongest attractions on the website is the page of testimonials from clients and staff. The testimonials support the commitment of Anaheim Lighthouse to recovery and share the success stories of people who have gone through treatment.

“When substance abusers and their families are desperately seeking information about addiction treatment, they want all their questions answered, and they want to know how to find qualified professional help,” said Salyer. “There is nothing like the words of someone who has graduated from our program and who is living a happy life free from the chains of alcohol and drugs. They, more than anyone else, understand the chaos of addiction. Most of our staff members have been drug and alcohol free for a substantial amount of time. We want visitors to our website to know that we get it. We are fully equipped and ready to help.”

About Anaheim Lighthouse
Anaheim Lighthouse offers drug and alcohol detox, residential treatment, outpatient and sober living services for men and women in a clean, safe, loving and structured environment. Situated in six buildings on a tranquil neighborhood street, Anaheim Lighthouse offers quality treatment in a setting designed to help people restore their physical, mental, emotional and spiritual well-being. The Anaheim Lighthouse is licensed and certified by the California Department of Healthcare Services. The facility also is accredited by the Commission on Accreditation of Rehabilitation Facilities (“CARF”). Anaheim Lighthouse is dedicated to the highest standards of recovery from alcohol and drugs through offering evidence-based addiction treatment and therapy to clients. For more information, visit http://anaheimlighthouse.com

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Peter Davidson
Anaheim Lighthouse
+1 714-384-3339 Ext: 209
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since: 03/2015
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