Hastings Direct Licenses APT’s Test & Learn Software

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Applied Predictive Technologies (APT) announced today that Hastings Direct has licensed APT’s Test & Learn® software to further foster and improve its data-driven decision making capabilities.

Applied Predictive Technologies (APT) announced today that Hastings Direct, a trading name of Hastings Insurance Services Limited, has licensed APT’s Test & Learn® software to further foster and improve its data-driven decision making capabilities. Hastings Direct joins over 120 leading companies, including American Family Insurance, Argos, Boots, Costa and Dixons Carphone, that use APT’s software suite to evaluate the incremental impact of business programmes.

Nicola Charles, digital and marketing director for Hastings Direct said: Our digital based business model has been built for the way customers buy insurance and data is a critical component of our ongoing success and growth plans.

“APT’s Test & Learn® software allows us to elevate our analytical capabilities to the next level. We will be able to measure small changes in key metrics caused by our marketing initiatives so we can make more informed decisions about what media to run, where to run it and when to run it to maximise our return on investment.”

APT’s senior vice president Rupert Naylor commented: “We are very pleased that Hastings Direct, one of the UK’s most exciting and forward-thinking insurance companies, has licenced APT’s Test & Learn® software platform. Hastings Direct is an analytically-oriented organisation that will be able to drive significant value through testing, and we look forward to continuing our partnership.”

About Hastings Direct
Hastings Direct is a trading name of Hastings Insurance Services Limited, one of the fastest growing insurance providers in the UK, with 1.8 million customers and employing around 1,800 people at its sites in Bexhill, Newmarket and Leicester. Voted Car Insurer Provider of the Year for the third year running by the public at the Consumer Moneyfacts Awards, Hastings Direct has built its business by championing the customer and helping to hold down the cost of quality insurance through its refreshingly straightforward service and product proposition. It offers car, motorcycle, van and household insurance direct to the public and is a multi-award winning business:

2015, 2014, 2013 Car Insurance Provider of the Year, Consumer Moneyfacts Awards
2014 British Insurance Awards, Personal Lines Broker of the Year
2014 UK Broker Awards, Personal Lines Broker of the Year

About APT
APT is a leading cloud-based analytics software company that enables organisations to rapidly and precisely measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. Our intuitive and proprietary Test & Learn® software utilizes sophisticated algorithms to analyse large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. We also offer products that support decision-making for specific business needs including transaction analysis, space planning, category management and location selection. APT’s client portfolio features some of the world’s best known brands, including Walmart, Starbucks, Coca-Cola, Victoria’s Secret, American Family, Hilton Hotels, SUBWAY, TD Bank, T-Mobile, and others. APT has offices in Washington, D.C., San Francisco, London, Bentonville, Taipei, Tokyo, Sydney and Chicago. Visit http://www.predictivetechnologies.com to learn more.

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