Language Learning Leader Babbel Seeks America’s Favorite Foreign Word

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Company Launches ‘My Favorite Word Competition’

Babbel, the app that makes language learning easy and affordable, is searching for America’s favorite foreign word through a creative video contest: the “My Favorite Word Competition.” Babbel is inviting Americans to nominate their most loved word in a foreign language, for the chance to be named America’s favorite foreign word.

Babbel’s “My Favorite Word Competition” is looking to answer the question: what are Americans’ favorite words? The competition encourages U.S. residents, 16 years and older, to create a short video about their favorite word in a foreign language and submit it by uploading from a mobile device or through YouTube by November 12.

The process will begin as an internal panel of judges narrows down the videos, naming the top 50 submissions that will be up for public voting for a popularity vote and the chance to win: iPads, noise-cancelling Bose headphones or free six-month Babbel subscriptions in the language of the winner’s choice. On December 17, 2015, after the public has cast its votes, America’s favorite foreign word will be revealed!

“Just as we love food from other countries and cultures, we also naturally fall in love with foreign language’s exotic sounds, concepts and meanings,“ says Babbel Co-Founder and President Thomas Holl. “With the ‘My Favorite Word Competition,’ Babbel is eager to get America’s creative juices flowing and highlight the country’s unique outlook on the world’s foreign words.”

The competition was a success in Europe; last year’s “My Favourite Word Competition” submissions favored quirky, happy and untranslatable words, with perfectly-fitting videos to match. The top five EU videos named foreign words: papagei, tigerkaka, banana, napanöyhtä, kocmoc. In the end, ‘peace’ was named the grand prizewinner and the EU’s favorite word.

An industry leader that has drastically simplified language learning, Babbel provides a convenient, easy and intuitive way to learn, through its fun and engaging online lessons for 14 languages on a smartphone, tablet or online. Instead of making language learning difficult, Babbel turns it into a memorable, empowering experience through its unique methodology and professionally curated courses from a team of education experts, authors and language teachers.

About Babbel:

Babbel’s vision, that anyone can learn languages, has driven its success through high-quality, professionally curated courses from a team of education experts, authors and language teachers, combined with modern technology. Babbel, a market-leading app for online learning, makes it easy for independent learners to expand their horizons, from home or on the go, with a smartphone or tablet.

Corresponding to the user's native language, Babbel offers its learning material for 14 languages (Spanish, French, English, German, Italian, Brazilian Portuguese, Turkish, Polish, Indonesian, Dutch, Norwegian, Danish, Swedish and Russian) with seven reference languages (English, French, German, Italian, Portuguese, Spanish and Swedish) that are used as the display language on the platform.

Babbel is led by founders Markus Witte (Chief Executive Officer) and Thomas Holl (President), along with Lorenz Heine (Chief Innovation Officer) and Markus Corallo (Chief Financial Officer). The company has grown to over 300 team members from 28 countries and expanded to the U.S. in January 2015, all from its launch in 2007. The service is available worldwide at and on iOS and Android mobile devices.

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Audrey Sahl
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