Since most patients search for hearing care providers online, hearing professionals need to ensure that their website has maximum visibility by adhering to best practices in audiology search engine optimization.
(PRWEB) June 16, 2015
Educated Patients, in a recently released webinar, reveals the inside secrets to local search engine optimization for audiology and hearing aid practices, detailing the science behind attracting more patients and increasing online visibility.
In the webinar, titled Maximizing Your Practice’s Online Visibility with Local SEO, Educated Patients maps out which search ranking factors are important, which are not, and how to avoid the most common SEO errors. The webinar reveals how search engines rank pages, and what type of website content the search engines and patients are looking for.
Educated Patients explains that online marketing and local SEO require a specialized set of skills, along with the time required to stay current with all of the changes made by the major search engines such as Google and Bing. And, since most patients search for hearing care providers online, hearing professionals need to ensure that their website has maximum visibility by adhering to best practices in audiology search engine optimization.
But rather than taking the time to manage search engine optimization and online marketing in-house, it’s better to leave the task to professionals. According to Educated Patients, audiologists and hearing aid specialists can maximize the time spent on their most valuable activities, which include patient care and delivering better hearing to the community, while online marketing professionals can focus on increasing website traffic and getting patients to pick up the phone and schedule appointments.
Together, this partnership is the most effective means to compete with the intense competition in the hearing aid marketplace, which includes the big box stores. While a dedicated team of online marketing professionals ensures a steady stream of new patients, the local audiology practice ensures that patients are receiving the personalized, expert hearing care that local providers are known to deliver. That combination, according to Educated Patients, is part of a customer-centric business model that the big box stores cannot match.
The full webinar video can be accessed here:
About Educated Patients
Educated Patients helps private practice audiologists and hearing professionals attract more patients, gain more profits, and secure more free time by using proven systems in marketing, web design, SEO, social media, and business process coaching and consulting.