Shaw Industries to Introduce New Resilient Product Category

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New Resilient Product Category; Shaw Industries EcoWorx Resilient provides high-performance vinyl alternative.

Shaw Industries announces EcoWorx resilient.

Adding EcoWorx resilient to our wide range of hard surface product offerings is a result of listening to the market and providing new solutions that meet changing customer requirements, said Tim Baucom, Vice President of Shaw Commercial.

Shaw Industries announced today a new innovation in resilient flooring with the introduction of EcoWorx resilient. Designed with future lifecycles in mind, EcoWorx resilient is Cradle to CradleCM v3.1 Bronze certified and offers a high performance vinyl alternative for commercial resilient flooring applications.

“By introducing a sustainable product that led the market in design, performance, materials chemistry and service, Shaw Industries set a new industry standard with EcoWorx carpet tile. We are now changing the hard surface category with EcoWorx resilient,” said Tim Baucom, Vice President of Shaw Commercial.

A sustainable resilient flooring solution, products are phthalate- and PVC-free and offer guaranteed reclamation and recycling at end of life. Engineered to withstand the demands of intense-use environments, EcoWorx resilient features a wear layer to protect against scratches, scuffs and stains, and products are backed with lifetime warranties.

“Adding EcoWorx resilient to our wide range of hard surface product offerings is a result of listening to the market and providing new solutions that meet changing customer requirements,” said Baucom. “By diversifying our product line, customers have more choice, and we are better prepared to respond to changing market needs in the future.”

EcoWorx resilient products will be available through Patcraft and Shaw Contract Group later this year. Both brands will be featuring a wide range of styles at The NeoCon World’s Trade Fair in Chicago June 15-17, 2015.

About Shaw Industries

The world’s largest carpet manufacturer and a leading floorcovering provider, Shaw Industries Group, Inc. is a vertically integrated manufacturer that supplies carpet, hardwood, laminate, resilient, tile & stone flooring products and synthetic turf to residential and commercial markets worldwide. A wholly owned subsidiary of Berkshire Hathaway, Inc. with more than $4.8 billion (USD) in annual sales and 23,000 associates, Shaw is headquartered in Dalton, Georgia, with salespeople and/or offices located throughout the U.S., as well as Australia, Canada, China, India, Mexico, Singapore and the United Kingdom. For more information, visit press.shawinc.com.

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Rebecca Treacy-Lenda
HL Strategy
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