Creative Group appoints Maritza Zaenger, svp employee services

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Maritza Zaenger will now be in charge of employee services for Creative Group, Inc.

Creative Group Inc., a performance improvement company, today announced that Maritza Zaenger will become the company’s svp employee services, effective immediately.

“Maritza’s passion for people and her extensive organizational development and training expertise will help build Creative Group’s strong service oriented culture,” said Janet Traphagen, Creative Group President.

Zaenger will manage the company’s human resource operations for all Creative Group locations. Her focus will be on hiring and training to keep pace with Creative Group’s market growth. In addition she will work to expand upon the company’s successful employee engagement tool, Excelevate, to ensure that employees are committed to the organization’s goals and values, while enhancing employees’ sense of well-being.

“We want to continue to blend job satisfaction, organizational commitment, job involvement and feelings of empowerment for the benefit of employees, clients and the company,” she said.

About Maritza Zaenger

Zaenger has worked in human resources for 25 plus years and has extensive experience in all aspects of human resources, including organizational development, training, M & A, and change management. Zaenger has been delivering and designing training programs for the last 15 years. Prior to Creative Group, Maritza worked for Thermo Fisher Scientific as vice president, human resources for field operations and Cole-Parmer for 11 years. At Thermo Fisher, she supported 2,000 employees in various countries. Prior to Thermo Fisher, she worked as a human resources leader in a number of industries, including healthcare. Maritza holds a Master’s Degree in Business Administration.

About Creative Group

Creative Group, Inc., a Direct Travel company, is a full-service performance improvement company focused on meeting and event management, group incentive travel and individual recognition solutions. The company’s offerings comprise performance strategies, including employee recognition, sales incentives and customer loyalty; travel buying and procurement; event branding and marketing; meeting logistics and program execution; development of success metrics and strategic meetings management strategies; and product launches. It serves clients in financial services, healthcare, HVAC, insurance, manufacturing, retail, technology and more.

An industry leader, Creative Group has been named one of MeetingsNet’s top 25 U.S. meetings and incentive companies each year since the list began in 2007. Creative Group is proud to have received industry recognition for its Excelevate employee engagement program by the Incentive Marketing Association, Incentive magazine, Deloitte & Touche LLP and the Milwaukee Journal Sentinel.

Employing nearly 150, the employee-owned company is headquartered in in Appleton, Wisconsin, and has a large office in the Chicago suburb of Buffalo Grove, Illinois. Satellite offices are located in Detroit and Los Angeles.


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Shireen Moore
since: 10/2013
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