"Engage is a highly strategic addition to Kissmetrics’ portfolio because it goes beyond providing pure analytics to empowering marketers to take action,” said Kissmetrics CEO Brian Kelly.
SAN FRANCISCO, CA (PRWEB) June 17, 2015
Kissmetrics, the analytics company that helps marketers measure and improve their marketing performance, today announced Engage, a new conversion optimization product. When used in combination with Kissmetrics’ flagship product, Analyze, Engage increases conversion rates by optimizing every website interaction based on behavioral triggers.
“The market told us they need an easier and better way to leverage the analytic insights we deliver. Engage is a highly strategic addition to Kissmetrics’ portfolio because it goes beyond providing pure analytics to empowering marketers to take action,” said Kissmetrics CEO Brian Kelly. “With Analyze, marketers have been able to easily identify conversion barriers and drop-offs. Now, with Engage, they can easily create interactions that are timely and relevant to steer web traffic more effectively – to the next logical step and ultimately to revenue. Our early-access customers are consistently seeing double-digit increase in conversions rates in a matter of days, which is fantastic success.”
Marketers spend a tremendous amount of time and money driving visitors to their websites and landing pages, but the average conversion rates are still only around 3%, leaving ample room for improvement. Engage increases conversion rates by delivering timely and relevant messages, based on behavior, that keep visitors on the path to conversion, instead of leaving. With the combination of Analyze and Engage, marketers can quickly find problems and fix them across the spectrum, from email sign-ups to shopping cart experience to churn reduction.
Using Engage, marketers can add a number of innovative conversion elements in minutes, including:
- Lightboxes display a heading, body and call-to-action (CTA) to fill the center of the screen and dim the background. Visitors can close the lightbox or follow the call to action as a next step.
- Dynamic content modals drive conversions by displaying a heading, body and call to action as a pop-up box in the middle of the page.
- Announcements capture visitors’ attention with a bar at the top of the page.
- Bumpers recommend next steps or related content with a small pop-up on the bottom right of the screen.
- Notifications highlight information with a small pop-up in the upper right of the screen.
- A/B testing enables audience comparison on every engagement to be certain that the nudge is improving the connection with site visitors.
“Marketers have a lot on their hands, between juggling various technology platforms and keeping up with the constantly changing demands of their audiences for new types of functionality,” said Randy Giusto, VP and Lead Analyst for marketing and media at Outsell, Inc., a leading research and advisory firm focusing on media, information, and technology. “With budgets limited, conversion becomes paramount, and marketers look to tools that provide real-time A/B testing and concrete recommendations that drive conversion rates even higher.”
“Historically, most of our marketing budget and effort has been applied toward attracting new traffic, but until we started using Kissmetrics, we didn’t have a clear understanding about what was happening once new visitors reached our website,” said Julien Ott, Co-Founder and General Manager, Appaloosa-Store. “Kissmetrics’ Analytics helped with essential data collection, and when we added Engage, we saw a 750% lift in conversions by running a notification to display a flash sale.”
Kissmetrics is an analytics and conversion solution built to optimize marketing and to help marketers measure their impact. Our products show exactly how people interact and respond, along with the flexibility to view both visitor behavior and campaign performance. Analyze shows you what’s working and what’s not, from start to finish, across devices. Engage prompts customers with the right interaction at the right moment. Kissmetrics scales with almost any business, as an end-to-end analytics solution or as an ad-hoc complement to an existing analytics infrastructure.