CryoFX Co2 Special Effects Used in Nissan’s “Ride of Your Life” Commercial released in May

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In April, Breathtaking moments were experienced during the amazing video shoot of the Nissan #Ride of Your Life Commercial by several unsuspecting shoppers, and CryoFX was called to supply the special effects.

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Exciting automotive events are attention grabbing for many car enthusiasts. However, several ordinary shoppers were recently able to test drive the popular Nissan Altima. During the second week in April, Nissan North America performed a video shoot for its latest commercial, “Ride of Your Life.” The commercial was released in major markets in May.

Participants got the opportunity to experience the joy of driving the wonderfully equipped Nissan Altima at the Irwindale Speedway in California. As the excitement intensified, the CryoFX special effects crew created several unsuspecting theatrical bursts. At the start of the course, Co2 Special Effects was used to set the stage for a more invigorating event. As the Nissan Altima exited the tunnel, participants appeared extremely upbeat, as five CryoFX Co2 Jets were simultaneously shot off.

The CryoFX special effects team masterfully timed the precise moment to fire the Co2 Jets. While on the racetrack, its mission was to add Co2 Special Effects for the commercial shoot to enhance the entrance and the finale of the race. According to its CEO, Kris Mullins, CryoFX uses branded Co2 effects equipment to consistently deliver award worthy special effects and theatrical performances.

For the CryoFX team, well-timed special effects were par for the course during the “Nissan Ride of Your Life” video shoot. After participants crossed the finish line at the Irwindale Speedway, the thrilling experience was nearly over. However, as the Nissan Altimas pulled underneath a gigantic tent, CryoFX Co2 Jets, yet again, displayed additional special effects. A second set of blasts of imitation fog were shot off from five DMX 512 Co2 Jets.

Hired to deliver a fully customized Co2 Special Effects Service for on location video shooting, CryoFX was prepared for the assignment. To honor its commitment of high-quality services, the company had to bring a hefty amount of equipment and knowledgeable CO2 Special Effect experts. CryoFX supplied 20 50-pound Co2 Tanks and 10 Co2 Jets for the “Nissan Ride of Your Life” video shoot. The company was able to successfully showcase a series of smoke special effects with five CryoFX LED Co2 Cannons and five CryoFX DMX 512 Co2 Jets.    

For six hours, three technicians from CryoFX were on site on April 6, 2015 to complete the full setup, testing and operation. An experienced technician from CryoFX performed on site behind the scenes filming guidance on April 8, 2015 for five hours. On April 10, 2015, CryoFX had two technicians on site to perform a strike (tear down) of the equipment from 6am until 8am.

CryoFX main office and headquarters resides in San Diego, CA. CryoFX consistently supplies deejays, entertainers, film directors, club owners and corporate entities with Co2 special effects equipment customized to fit any size stage or performance.

CryoFX® LLC, 6029 Fairmount Ave, San Diego, CA 92120 | +1.855.5CryoFX |

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Kris Mullins

Kris Mullins
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