Seasoned Female Sales Executive, Rena Cohen-First, Publishes “The Authentic Sale, A Goddess’s Guide to Business” Through Balboa Press

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New Book Provides a Source of Inspiration and Authenticity for Women in Sales

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“A must-read for any woman who's ready to make that leap into a successful sales career. Who knew identifying your goddess could change your life!” —Marilu Henner, well-known actress, entrepreneur and New York Times’ best-selling author

“A must-read for any woman who's ready to make that leap into a successful sales career. Who knew identifying your goddess could change your life!”
—Marilu Henner, well-known actress, entrepreneur and New York Times’ best-selling author

Professional sales person, manager and coach, Rena Cohen-First’s book,"The Authentic Sale, A Goddess’s Guide to Business," has launched this week through Balboa Press. "The Authentic Sale" is about empowering women through coaching and traditional sales techniques and by building upon their authentic behavioral styles. It is a sales methodology written for women as a response to the vast majority which are written by male authors, and historically, for male salespeople. "The Authentic Sale" is available on Amazon.com or through Balboa Press, a division of Hay House, Inc., a leading provider in publishing products that specialize in self-help and the mind, body and spirit genres. http://bookstore.balboapress.com/Products/SKU-000995856/The-Authentic-Sale.aspx

"We have all heard of women expressing fear regarding moving into a sales role: 'Oh, I could never be in sales.' Many of us are, or have been, in administrative and service roles where we’ve won and supported the sale only to watch someone else take the credit. Others of us have gone through divorces, single parenthood, and the economic hell that has catapulted us out of our fear and into a place of career action. We all sell in one way or another. We sell to our friends, peers, and customers—directly and indirectly—in any business setting," writes Cohen-First.

Endorsed by Best Selling Authors Keith Ferrazzi, Brian Tracy, Marilu Henner and Joe Nunziata, the Authentic Sale is aimed at helping women who feel apprehensive about moving into a sales role, or businesswomen who would like techniques and tools to improve their sales confidence.

About Rena Cohen-First
Rena Cohen-First has sold in the Food Ingredient Industry for the past 17 years, selling to the largest food and beverage manufacturers in the world. She has taught online business and leadership classes as an adjunct instructor, studied Professional and Executive Coaching, completed her MBA and Served in the US Army. She resides in San Diego with her two children and husband. Her goal is to show every woman that she can become a Sales Goddess in all circumstances. See more about Rena at: http://www.thesalesgoddess.com

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Rena Cohen-First
@renarelliam
since: 06/2008
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