YourMembership Forms Office of Revenue Operations and Selects Alastair Watson to Lead Organization

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New role to execute data-driven programs for increased revenue generation and sales effectiveness.

“We’re very pleased that Alastair has chosen to step into this new and important role to help us execute data-driven programs for revenue generation and sales effectiveness," said Mike Davis, Chief Revenue Officer. Inc., the leading provider of integrated member management software, career center services, marketing tools and learning management systems, today announced it has formed the Office of Revenue Operations to automate customer engagement and relationship systems, and accelerate the use of data to enhance the customer experience. The Company also announced it has selected Alastair Watson to lead the Office as Vice President of Revenue Operations. Watson will focus on systems and analytics, analyzing and monitoring data related to sales, marketing and customer trends, and identifying new opportunities to enhance customer experience and the performance of the company’s revenue-generating operations.

Watson has been with YourMembership for nearly 2 ½ years. Prior to his appointment, he was Vice President of Marketing and Demand Generation, where he lead the multi-disciplined marketing team and was responsible for the YourMembership marketing strategy, helping to evolve the company’s brand and value proposition, and creating lead generation strategies to drive customer and revenue growth.

“As we continue to grow and increase the breadth of tools and services we provide member-based organizations to operate more efficiently and drive value to their membership, our need to better analyze and understand our data, processes, and industry becomes more critical,” said Mike Davis, Chief Revenue Officer. “We’re very pleased that Alastair has chosen to step into this new and important role to help us execute data-driven programs for revenue generation and sales effectiveness.”

Watson joined YourMembership in 2013 from First Advantage Corporation where he held several key marketing positions since 2004, most recently Senior Marketing Director. In that role, Watson directed all aspects of the company’s marketing strategy, including global branding, direct marketing and customer segmentation strategy, business intelligence, sales and marketing automation, and demand generation efforts. Prior to First Advantage, Watson held marketing roles at the St. Petersburg Times and First American Real Estate Information Services.’s headquarters is in St. Petersburg, Florida, with additional offices in Chicago, Illinois; Austin, Texas; New London, Connecticut and Peterborough, United Kingdom.

About Inc.

Established in 1998, YourMembership helps associations, organizations, publishers and other companies around the world provide more value to their users, drive organizational revenue and growth through career centers and buyer’s guides, increase their relevance through innovative engagement and learning tools, and enhance overall operational efficiencies. YourMembership’s technology helps people and organizations succeed faster, grow stronger and communicate better by enabling data-driven, personalized interactions. As the globe’s largest provider of membership management and association management software, YourMembership provides comprehensive membership solutions to over 4,300 customers in 32 countries.

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Alastair Watson
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