SizeUp Selected an Innotribe “NYC Startup Challenge” Finalist

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SizeUp’s big data products help financial institutions better serve business clients

SizeUp (, a small business intelligence tool designed to help companies grow, is one of ten early-stage startups selected to present this week at the NYC Innotribe Showcase (, which seeks to identify the brightest startups serving the financial services industry.

“Our software as a service technology helps banks, payment cards, accounting and other financial institutions better serve their small business customers,” says Anatalio Ubalde, CEO and co-founder of SizeUp. “We are helping financial companies create value and engagement with customers by allowing them to embed our technology directly into their websites.”

SizeUp will present before a select audience of financial service experts and global bank decision-makers attending Innotribe this week.

SizeUp helps businesses make smarter decisions through data. The web tool, which can be customized and embedded into a financial institution’s website, makes it as simple as a mouse click to access highly specific information on every industry and geographic region – including revenues, salaries, health insurance costs, customer locations and more.

The Innotribe Startup Challenge bridges the gap between the financial services industry and today’s brightest startups by organizing regional showcases around the world.

“There’s a chasm between how startups and banks practice innovation, and helping our startups understand how to communicate their value propositions to SWIFT’s community helps banks quickly evaluate new technologies and models, and helps our startups identify appropriate partners and investors,” said Mike Sigal, Lead Coach of the Startup Challenge.

About SizeUp
SizeUp ( is a small business intelligence website that helps small businesses become smarter, more profitable, and more competitive. It enables small business owners to benchmark themselves against competitors, find the best places to advertise, and map their competitors, customers, and suppliers. @SizeUpBusiness

About Innotribe
Launched in 2009, SWIFT Innotribe ( is about innovation and connecting people, networks and ideas. We bring together global innovators and investors, strategists, and influential decision-makers from leading financial institutions across the globe, providing them early insights into innovations that could disrupt current business models and create opportunities for new ones. Through the Startup Challenge competition, we bridge the gap between the startup ecosystem and the financial service community. @innotribe

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Christina Grothues
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