New E-commerce Home Brand Snowe Launches With Home Essentials Collection And Guiding Content

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Snowe works directly with the best European factories to offer contemporary consumers the highest quality home essentials at a lower cost.

Snowe, a game-changing home brand that provides timeless, luxury-quality products, is launching today with an initial collection of dinnerware, drinkware, bedding and bath linens designed for the contemporary consumer. Starting with “The Foundation Collection”, an assortment of versatile home essentials, Snowe is bridging the gap between mass-market and luxury retail to bring consumers sophisticated yet attainable products designed to be used every day and for every occasion.

“Consumers have become more design-conscious, using social media platforms like Pinterest and Instagram to develop their tastes, making them less likely to gravitate towards retail stores that inundate them with endless choices,” said Rachel Cohen, co-founder and co-CEO of Snowe, “Retail giants offer countless iterations of the same product, with undistinguished design and quality, whereas higher end boutiques offer quality at an unattainable price. Our goal is to address this massive gap in the home industry by democratizing the highest quality products, simplifying the assortment, and providing thoughtful guiding content throughout.”

Pioneering a more practical way for people to shop for the home, Snowe is addressing a major shift in the $90 billion homewares market. By offering the essentials needed for the home, Snowe seeks to eliminate pressure from home retailers that make shopping overwhelming and products either an expensive necessity or a boring compromise. Snowe offers luxury-quality products at a fraction of the cost of other premium retailers.

Manufacturing and Design
Snowe’s branded products are thoughtfully designed in New York and manufactured in five heritage factories in Italy and Portugal.

“Coming from a family of architects and interior designers, design has been part of my DNA from a very young age and has become a core priority for this brand,” says Andres Modak, co-founder and co-CEO of Snowe. We sought out family-owned manufacturers who have been perfecting their craft for generations to develop the inaugural products we designed. In doing so, we were able to utilize the highest-quality materials to create products that are long-lasting and practical for consumers at any life stage.”

Products and Pricing
“The Foundation Collection” by Snowe offers products in the categories of Eat, Drink, Sleep, and Bathe.

Eat: Dinnerware, Serveware, Flatware ($30 - $240)
Drink: Drinkware, Stemware, Serveware ($35 - $80)
Sleep: Sheets and Decorative - Sheet Sets, Pillow Cases, Duvet Covers, Pillow Shams ($70 - $345)
Bathe: Towels - Washcloth, Hand Towel, Bath Towel, Bath Sheet ($32 - $110)

With headquarters in New York, Snowe is a team of seven, led by Cohen and Modak.

About Snowe
Snowe is a timeless home brand that’s simplifying the experience of shopping for the home by offering luxury-quality home essentials that are attainable, practical and thoughtfully designed for the contemporary consumer. The company officially launched in 2015 with "The Foundation Collection," focused on the essentials of the home. The categories include: Eat, Drink, Sleep, and Bathe. By offering a series of 'building blocks', Snowe provides consumers with the ability to improve their homes with products that are intended to transcend trends and work for any occasion. Please visit Snowe at | @snowehome.

Press Contact
Leesa D’Alto
Moxie Communications Group, on behalf of Snowe

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Leesa D'Alto
Moxie Communications Group
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