Frederic Bonn comes to Mirum with invaluable experience working on brands across multiple sectors and has shown that whether he’s with a digital or full service agency, he knows how to use technology to deepen the consumer connection with brands.
(PRWEB) June 17, 2015
Mirum announced today its latest step towards growing regional leadership across its global network with the appointment of Frederic Bonn as its Chief Creative Officer for North America. In his new role, Bonn will be tasked with delivering transformative ideas for clients while also leveraging Mirum’s entrepreneurial roots to foster a unified creative culture across the region. He will report to Dan Khabie, Mirum Global and North America CEO.
Bonn transitions to Mirum from his role as Executive Creative Director at sister agency J. Walter Thompson New York, where he has been overseeing digital creative across numerous client categories, including retail, healthcare and CPG brands. In his new role with Mirum, he’ll continue to work closely with J. Walter Thompson’s offices and clients in the region.
“As Mirum grows, we’re focused on hiring brilliant leaders – and Frederic Bonn is exactly that. He comes to Mirum with invaluable experience working on brands across multiple sectors and has shown that whether he’s with a digital or full service agency, he knows how to use technology to deepen the consumer connection with brands,” Khabie said of Mirum’s new CCO. “As a new company, we are fortunate to have someone as passionate and global as Frederic leading our creative ranks.”
Prior to joining J. Walter Thompson, Bonn was the Executive Creative Director of Razorfish New York, managing the creative department across all agency clients. His leadership and dedication to creative excellence helped make Razorfish a market leader, earning the agency a top spot on the 2012 and 2013 Ad Age A-List.
“I am honored to be joining an agency steeped in entrepreneurial and collaborative roots,” said Bonn. “Technology is, now more than ever, creating new consumer behaviors and expectations. Therefore, it is essential for brands to deliver real value, and I am looking forward to creating unique and powerful solutions that people care about.”
Bonn came to Razorfish from Ogilvy Interactive in Paris, where he led the creative department and oversaw global campaigns and digital strategy for clients such as Louis Vuitton and Hennessy. He began his digital adventure in 1997 by opening the Interactive Bureau in Paris, following an early career in publication design.
Throughout his career, Bonn has worked with high-profile clients to create innovative projects such as the Louis Vuitton Journeys global campaign, the Mercedes-Benz Tweet Race and Smart Car’s social program. His work has been recognized many times over with awards from The One Show, The CLIOs, The Webby Awards, Effie Awards, Art Directors Club and London International Awards. He has served as a judge at leading creative award shows such as the Cannes Lions, the Art Directors Club and London International Awards. He also serves on the board of the global Art Directors Club.
In his new role, Bonn will partner with Daiga Atvara, Chief Design Officer, and the Mirum Executive Committee.
Mirum is a new agency created with a pioneering spirit, built by bringing together successful regional companies that have a deep understanding of local market needs. Our principles are rooted in innovation, design, data, marketing and technology to drive business transformation in a world of constantly evolving behaviors and expectations. Operating in 17 countries, with 40 offices and more than 2,200 professionals, Mirum is a global agency that is a part of the J. Walter Thompson Company and WPP family. For more information, visit mirumagency.com.