Sashco, Inc. Wins NRHA Packaging and Merchandising Awards

Share Article

Sashco’s efforts to transform caulking aisles, nets national recognition and a fancy plaque.

News Image
We’re dedicated to revitalizing caulk and sealant aisles throughout the nation, making them a bit more vibrant and easier to navigate for the typical DIYer

A walk through the caulking aisle at your local hardware store will often be confusing and bland. Bins full of caulking cartridges that all look the same overwhelm and frustrate DIYers every day. Sashco, Inc. is on a mission to change that, and was honored to receive recognition of these efforts through the 2015 North American Retail Hardware Association (NRHA) packaging and merchandising awards. Sashco’s Through the Roof!® quart container received a Silver Packaging Award, and the Fully Loaded Retail Partner (FLRP) merchandising system received an Honorable Mention. All winners were recognized at the National Hardware Show in Las Vegas, NV, where the submissions were on display for all in attendance.

Judges praised Through the Roof’s “bold type” that was “easy to read,” along with the fact that the “message is clear on what it does.” The FLRP merchandising system was hailed for its bright, attention-grabbing colors that differentiate the products, as well as the helpful signage and hands-on tools that make in-store purchases easy.

“We’re dedicated to revitalizing caulk and sealant aisles throughout the nation, making them a bit more vibrant and easier to navigate for the typical DIYer,” said Shari Bundy, Marketing Communications Supervisor at Sashco. “We’re excited to take the feedback from the judges and incorporate it into our future designs as we strive to make this a reality.”

For nearly 80 years, Sashco’s passion has been providing high-performance solutions to everyday sealing problems. This mission calls us to make these solutions easy to find and a bit more fun to look at through superior design and merchandising. For a look at other high-performance, eye-catching Sashco products, visit http://www.sashco.com.

About Sashco, Inc.

At Sashco, we’re driven by a passion to make products that work right the first time. Like you, we’re frustrated with the toy that breaks, the screwdriver that bends, the cutter that doesn’t cut, or the sticker that doesn't stick. That’s why we only make high-performance products designed to work best for their applications. You won’t find a “good-better-best” mindset at Sashco. Why? To help prevent needless frustration and that fourth trip to the hardware store for the same project. We like to call it “delighting the customer with a better way.” Explore all of our products at http://www.sashco.com.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Charis Babcock
Sashco, Inc.
+1 720-530-3874
Email >
Follow us on
Visit website