The AA-ISP Selects The Bridge Group, Inc. as an Authorized Delivery Partner for the AA-ISP ISOI™

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AA-ISP (American Association of Inside Sales Professionals) has selected The Bridge Group, Inc. as one of two Authorized Delivery Partners for the AA-ISP Inside Sales Organizational Index Certification (ISOI™).

Inside Sales continues to develop and evolve as the required skills, competencies, and overall professionalism is on the rise.

The AA-ISP recently announced that they have selected The Bridge Group as an Authorized Delivery Partner (ADP) to administer The AA-ISP’s Inside Sales Organizational Index Certification (ISOI™). The ISOI™ is the industry’s first certification that is designed to help organizations attain “best-in-class” Inside Sales operations with an objective internal assessment against an established set of standards.

“We are thrilled to have The Bridge Group as one of two ADP’s who will effectively perform these on-site assessments and certifications of the ISOI™”, stated Bob Perkins, AA-ISP Founder & Chairman. “The Bridge Group has over 20 years of experience assessing, improving, and consulting with all types of inside selling organizations and they are highly regarded within the Inside Sales community. We are very pleased to have them implement the ISOI™. Inside Sales continues to develop and evolve as the required skills, competencies, and overall professionalism is on the rise. The ISOI™ completes the circle of certifications administered by The AA-ISP for individuals (CISP®), leaders (AISM®) and now for organizations (ISOI™)”, continued Perkins.

“The Bridge Group is excited to utilize our knowledge and experience developed over the years as we represent the high standards that The AA-ISP has brought to the Inside Sales profession and community. Together, we are helping take Inside Sales to the next level”, declared Trish Bertuzzi, Chief Strategy Officer of The Bridge Group.
The ISOI™ provides organizations with a complete picture of their health across 12 areas most important to the execution of a high-performing Inside Sales operation. With the ISOI™ Certification, organizations set themselves apart with operational excellence based upon the highest standards set forth by The AA-ISP.

For a complete description of the ISOI Certification process go to

About The Bridge Group

The Bridge Group has spent the last two decades evangelizing the power of inside sales. From the years when “tele” was a four-letter word to today’s long list of companies who’ve leveraged inside sales to IPOs, we’ve been here helping tech companies grow. Practitioners, first. Consultants, second. Our people have personally built and led dozens of teams. What’s more, they’ve never hung up their spikes. We know what works because we're out there every day: calling leads, outbound prospecting, and deploying new technologies. We’re shaping the latest and most effective approaches for engaging prospects in sales conversations. Along the way, we’ve won our share of accolades and awards, including the prestigious AA-ISP Consulting Provider of the Year Award three years running.
Learn more by visiting

About The AA-ISP

The AA-ISP is an international association dedicated exclusively to advancing the profession of Inside Sales. The association engages in research studies, organizational benchmarking, and leadership roundtables to better understand and analyze the trends, challenges, and key components of the growth and development of the Inside Sales industry. Our mission is to help Inside Sales representatives and leaders to leverage our information and resources through published content, local community chapters, national conferences, career development, and Inside Sales Certification programs.
Learn more about The AA-ISP by visiting

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Kameron Hobbs
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