Medicx Media Solutions Expands Burgeoning Programmatic Media Management Staff

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Leading Big Pharma Addressable Media Company Continues To Add Deep Digital Experience

Medicx Media Solutions ( has hired former Zenith Optimedia and OMD digital media professional Peter Matthews as its head of programmatic media as Medicx continues to ramp up its expertise and leadership position in the addressable media services areas of the Pharmaceutical and Health sectors.

Peter Matthews is a digital media professional with more than two decades of experience developing successful​ strategies for brands across a wide range of verticals. Most recently, he was at ZenithOptimedia, where he oversaw all digital buying and planning for General Mills. Prior to that, Pete was a Group Director at OMD, where he oversaw all digital media for Eli Lilly, ExxonMobil, General Electric, Georgia Pacific, and Estée Lauder, among others.

Before that, Pete was at Deutsch, where he managed all digital media for J&J's Tylenol unit, including the successful relaunch of the Tylenol brand in 2008.

In addition, Pete has managed business development for a successful startup, and is the founder and editor of the NYC-based website Feast of Music, which has covered live music across a wide range of genres since 2008. In his spare ​time, Pete can be seen hitting from under the trees at his local golf course. He is a graduate of the University of Notre Dame.

He joins the Medicx programmatic operations team that is led by Frank Hicks, Vice President of Operations, and has been tasked with managing a growing staff and client base.

Hicks said: “Pete brings significant agency and digital media experiences with a deep expertise of media strategy, planning, and buying along with how to leverage data and supporting programmatic technologies to support big Pharma clients – from the most cautious to the most programmatically sophisticated.

About Medicx Media Solutions:
We are a new generation addressable media company powered by a connected system of programmatic ad technologies, automated predictive analytical tools, proprietary patient data, domain expertise, and activation to enable more efficient targeting of individuals, households and micro-neighborhoods across screens on PCs, mobile phones, tablets, and TVs.

We work closely in partnership with our clients to provide strategic insight into audience needs and media consumption. We convert unique and proprietary addressable data into valuable insight to inform and strengthen our clients' media strategies to help them help their clients connect their brands to patients and patients to brands. Leveraging addressable audience data to build audience engagement is at the core of our ethos. We believe that to deliver true value, media communications must be built upon robust audience understanding that we derive from our addressable audience data.

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Michael Weintraub