New 'Book Launch Toolkit' for Independent Authors Debuts Today

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Unique Online Product from Provides Indie Authors with an Essential Guide to a Successful Book Launch

Hot off the press on June 17, the Book Launch Toolkit debuted today on a webinar run by This innovative and comprehensive "e-product" contains all of the tools, training and templates needed for indie authors to plan and execute a successful (and profitable) book launch.

Written by San Francisco Bay Area independent publishing professional Joel Friedlander and Kimberley Grabas, who have many years of experience along with a complementary set of skills in the field of self-publishing, the Book Launch Toolkit is destined to become a must-have for anyone planning to market and promote their own book.

Presented in a PDF format, the Book Launch Toolkit contains an easy to follow step-by-step launch plan that includes training, launch worksheets, swipe files, templates, checklists and guidelines to maximize a book launch—all available as an instant download with easy to use click-and-type worksheets and checklists.

An entire section on how to build your writer platform, engage your growing community and leverage your network is also included, along with a customizable book launch action plan for authors in every stage of their project—from experienced authors who have a well-established author platform to a "lean" book launch strategy for authors who have a small or no current author platform established. All of these tools will ultimately help authors to save time and money while learning to position their own personal brand and create maximum buzz.

The Book Launch Toolkit is organized under 20 "Tool" headings with information and instructions on a wide variety of topics, including: your book website or landing page, marketing materials, speaking engagements, e-mail campaigns, bundled promotions, blogging, advertising, webinars and much more.

"There are clear, simple and easy-to understand instructions for each tool that tells what it is, why an author would want to do it, what the benefits are and a section on how to do it," says Friedlander. "There's nothing else currently on the market that is this comprehensive or goes into this much detail about all the things that authors can do to create an effective book launch."

Joel Friedlander is an award-winning book designer and blogger who has been launching the careers of self-publishers since 1994 from his book design and consulting practice at Marin Bookworks in San Rafael, California. He is a self-published author and blogger, and the founder of, an extremely popular, highly regarded and award-winning blog on book design and independent publishing. He is also the founder of The Self-Publishing Roadmap, a training course for authors and, where he provides tools and services for authors who publish their own books. He speaks often at publishing industry events and is a past president of the Bay Area Independent Publishers Association.

Kimberly Grabas is a Canadian writer and entrepreneur with a degree in business, more than 14 years in sales and marketing and a purpose-driven passion to help writers build an audience around their work. Since launching her site in 2013, she has built a strong reputation in the industry as a go-to resource for authors struggling to gain visibility in a crowded market, and has been helping a growing international community of thousands of rising “authorpreneurs” build their platforms, engage their fans and sell more books.

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Joel Friedlander
Marin Bookworks
+1 (415) 460-1959
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Tracy Atkins
Book Design Templates
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since: 02/2009
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