IRIS.TV Announces $5.3 Million In Series A Funding

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IRIS.TV Raises $5.3 Million for product development, international growth, and customer support.

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At IRIS.TV, we believe that the way to make video more profitable is to make the viewing experience more personal

IRIS.TV Inc., the leading programmatic content delivery system for digital video, announced today that the company has completed $5.3 million in Series A funding. The company leads the way in personalizing the mobile and web-based video viewing experience for clients such as CBS, Tribune Publishing, The Hollywood Reporter and Billboard. Investors include Sierra Wasatch, Bertelsmann Digital Media Investments, Progress Ventures and Machinima founder Allen DeBevoise, as well as executives from Nielsen, AEG, and Lionsgate.

“Publishers are being judged not only on their content quality, but also on their user experience,” said Field Garthwaite, CEO of IRIS.TV “At IRIS.TV, we believe that the way to make video more profitable is to make the viewing experience more personal and enjoyable. It sounds simple, but viewers expect recommendation services to work seamlessly and intelligently. It’s challenging, but IRIS.TV’s programming expertise and utilization of cutting edge data science and technology helps media companies to not only survive, but thrive in a total TV universe."

IRIS.TV’s technology enables publishers to personalize video programming at scale, across all devices, in real-time. Users experience a unique TV-like linear stream that they can further personalize through a variety of interactive features.

“We’re extremely excited about the growth potential for IRIS.TV,” said Allen DeBevoise Chairman of Machinima. “The technology the company provides to video publishers is something the industry has been crying out for and the increase in video views, viewer retention and audience loyalty that publishers are experiencing with IRIS.TV proves that the product that can be immensely successful.”

Because IRIS.TV is cloud-base and requires no further technology infrastructure investment, media properties become scalable and attractive video viewing destinations. Publisher’s premium content attracts viewers, IRIS.TV gets them to stay longer and return more frequently. Publishers using the IRIS.TV technology see an average increase of 50% in total video views.

“IRIS.TV has wildly exceeded our expectation. With the help of IRIS.TV’s programming controls we are able to measure how our audience responds to a variety of conditions in real-time. The insight has helped us improve our content strategy and provide the maximum value to our viewers and advertisers,” said Nathan McGowan, Senior Director of Product at The Hollywood Reporter.

About IRIS.TV, Inc.
IRIS.TV Inc. is a programmatic content delivery system that allows video publishers and content owners to generate more video views in a continuous playback experience. The software is designed to increase consumption and simplify operations for web and mobile video distribution, matching content based on audience preferences and user interactions. The company’s core product Adaptive Stream™ delivers relevant content in a television-like experience, personalized to each viewer’s interests. For more information, please visit and follow us on Twitter @IRIS_TV.

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Mat Newman
Rogers & Cowan
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