Alight Analytics Becomes First Google Analytics Premium Reseller with a Marketing Data Aggregation Platform in the GA App Portal

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Alight Analytics, a full service data aggregation firm, launches ChannelMix in the Google Analytics Technology Partner portal. With ChannelMix, agencies and marketers eliminate up to 95 percent of the time needed to aggregate and cleanse marketing data, allowing for unparalleled reporting and analysis.

Alight Analytics, an independent marketing data aggregation and analytics firm, today announced the company’s inclusion as a Google Analytics Technology Partner with their ChannelMix app, the first Google Analytics marketing data aggregation app from a Premium Reseller. With the addition of this new distribution channel for its ChannelMix platform, Alight becomes the first and only Google Analytics Premium Reseller and Google Analytics Certified Partner in the world to provide a full service marketing data aggregation app capable of connecting any data source.

ChannelMix removes the pain many marketers face today in spending hours collecting data and copying and pasting into Excel. ChannelMix connects and aggregates both structured and unstructured marketing data from any source into an actively managed marketing data warehouse, delivering data-as-a-service to brands and agencies who are swimming in data. What’s more, it affords users the ability to not only combine Google Analytics with digital media sources such as AdWords, Facebook, and Doubleclick, but also with traditional mediums like print, radio, and television and with any custom data stream to bring a single source of truth that’s ready for analysis.

“This should come as welcome news for Google Analytics users everywhere who struggle with mashing together disparate data sources in an effort to make their marketing data tell a story,” said Matt Hertig, Alight Analytics Co-Founder. “The ChannelMix app solves that problem, turning an arduous, 80 hour a month task into an easy endeavor that takes a fraction of the time. ChannelMix allows marketers the ability to focus on analysis.”

The ChannelMix app can be found under the Data Connectors and ETL, Business Intelligence, and Dashboard/Visualization categories on the Google Analytics Technology Partner page.


Alight Analytics® delivers global marketers powerful, actionable marketing analytics through ChannelMix®, a data-as-a-service marketing data aggregation platform. Alight eliminates cumbersome data gathering by combining online data, offline data, sales data and custom data sources together systematically for a single source of truth. As a pioneer in the space, Alight has been helping marketers solve their data problems since 2007.

ChannelMix, Alight’s data aggregation platform, automatically integrates online marketing data, offline marketing data, sales data and all other relevant marketing performance metrics to solve the ever-increasing challenge of siloed, disconnected marketing systems. Brands appreciate the flexibility of the ChannelMix Feed product, allowing their aggregated data to be fed to them and stored in-house. ChannelMix Self Service is perfect for agencies, providing a scalable and cost-effective data aggregation and reporting solution. For anyone seeking a more consultative approach, ChannelMix Full Service includes web analytics management, custom reporting, strategic services, analysis, modeling and training.

Alight Analytics was named a 2015 Stevie Award Winner, a 2015 Top 50 Google Technology Provider by CIO Review, a 2014 Smart Company to Watch by Thinking Bigger Business, a 2014 Best Place to Work by the Kansas City Business Journal, the 2014 Best Business Analytics Solution Provider by Innovation Enterprise, a 2014 25 Under 25® award winner by Thinking Bigger Business and Alight’s Co-Founder, Michelle Jacobs, is a 2015 EY Entrepreneur of the Year and was named one of Ingram’s 2014 40 Under Forty honorees. Alight Analytics is a Google Analytics Certified Partner, a Google Analytics Authorized Premium Reseller, a Google Analytics Technology Partner, a MarketLive Integrated Partner, an Amazon Web Services APN Consulting Partner, a Tableau Software Alliance Partner and part of the SAP HANA Startup Program.

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Josh Shirley
since: 12/2011
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