Sparkroom and Nelnet Foundation Donate $25,000 to Imagine America Foundation

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Funds to Support Dedicated Career College Students through the Promise Scholarship Program

On June 3, 2015, Sparkroom and the Nelnet Foundation presented the Imagine America Foundation (IAF) with a $25,000 donation for their Promise Scholarship Program. These funds will help provide scholarships to current college students who show a strong dedication to their programs of study through good grades and consistent attendance records.

“We know it’s important to give back to our communities,” explained Ben Kiser, President of the Nelnet Foundation. “Our annual contributions to IAF help us do just that by supporting the educational dreams of hard-working college students.”

Nelnet has been providing grants annually to IAF since 2009. To date, they have contributed almost $200,000 to the IAF Promise Scholarship Program.

“Sparkroom and the Nelnet Foundation’s annual support of IAF and our Promise Award Program has been critical to our success,” said Robert L. Martin, president and CEO of IAF. “Not only does IAF benefit from being associated with a quality organization like Nelnet, but hundreds of career college students have benefited. This represents a true ‘win-win’ partnership.”

Every year, IAF awards scholarships to dedicated students to help fund their educations. Since its inception in 2002, the Foundation’s Promise scholarship program has provided more than $600,000 in grants to more than 1,000 students. The Promise Scholarship Program is funded entirely by sponsors like Sparkroom and the Nelnet Foundation.

About Sparkroom
Sparkroom, winner of the 2015 LeadsCouncil Gold LEADER Award for Best Marketing Agency within the education industry, provides fully transparent, analytics-based strategies that achieve enrollment marketing objectives. Sparkroom provides marketing services and marketing software, the combination allowing for improved efficacy of enrollment campaigns. Sparkroom Marketing Services include paid search, marketing analytics, vendor inquiry management, email marketing, compliance monitoring, SEO, social media solutions, mobile advertising, performance-based display advertising and pay-per-inquiry (PPI) TV, radio and print campaigns. Sparkroom Marketing Software, winner of the 2015 Silver LeadsCouncil LEADER Award for Most Valuable Technology in Higher Education and a University Business Readers’ Choice Top Product, integrates marketing data, automates processes based on performance and provides robust, multidimensional reporting and analytics. Sparkroom is owned by Nelnet (NYSE: NNI) and is part of the Nelnet Enrollment Solutions family of brands. For more information, visit

About the Imagine America Foundation
The Imagine America Foundation (IAF), established in 1982, is a not-for-profit organization dedicated to providing scholarships for education, research and training support for the career college sector. Since its inception, the Foundation has provided more than $100 million in scholarship and award support for graduating high school seniors, adult learners and U.S. military personnel attending career colleges nationwide through its award-winning Imagine America® programs. The Foundation also publishes vital research publications for the higher education sector, honors achievement in career education and offers faculty development training. For more information about the Imagine America Foundation’s programs, please visit

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Kathy Bryan
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