Los Angeles, CA (PRWEB) June 18, 2015
TotallyHer Media’s TotalBeauy.com (http://www.totalbeauty.com), the leading website in online beauty editorial, and the largest database of independent beauty product reviews for women, announced today the open call for votes in the 6th annual TotalBeauty.com Readers’ Choice Awards. From now until July 15, readers can vote for their all-time favorite beauty products for hair, face, body, bath, and nails. Upon casting their votes, readers will also be given the chance to win $1,000 worth of beauty products by entering the TotalBeauty.com Awards sweepstakes.
Following tradition, the TotalBeauty.com Awards are split into two divisions: Editors’ Picks and Readers’ Choice. In the latter division, the editorial team choses the nominees by analyzing thousands of reader reviews to determine which items are the most popular—but winning is determined solely by votes from the Total Beauty community. All readers are eligible to vote, and winners will be announced in August.
This year’s awards feature 68 categories in both the Readers’ Choice and Editors’ Picks divisions, including Standout Drugstore Brand, Standout Prestige Brand and—new and most highly anticipated—Standout Natural Brand, featuring purely natural and organic products. Other timely categories include Highlighter/Contour Product, Dry Shampoo, Face Oil, and the old favorites: Mascara, Eye Cream, Concealer, and Self-Tanner.
“With the vast and overwhelming nature of the beauty market, it’s always been the Total Beauty mission to arm our readers with truthful information on the quality of beauty products. Now, we look forward to seeing which items they found worthy of their hard-earned money,” said Jill Provost, Editor in Chief at TotalBeauty.com. “We’re proud that the TotalBeauty.com Awards seal stands for excellence, and has become an easy way to identify trustworthy and dependable products.”
“Award season is always the most thrilling time of the year for the Total Beauty team. For this year’s voting process, we are excited to further raise the bar, thanks to our TotallyHer sister sites that are helping to spread the word within their communities,” said Emrah Kovacoglu, Managing Director of TotalBeauty.com. “Connecting with readers and listening to their feedback is an important part of our business model, and the TotalBeauty.com Readers’ Choice Awards perfectly celebrates that relationship.”
Votes for the TotalBeauty.com Readers’ Choice Awards can be cast here: http://www.totalbeauty.com/awards2015/face.
TotalBeauty.com is the leading website in online beauty editorial, and home of the largest database of independent, unbiased beauty product reviews for women. Founded in 2007, TotalBeauty.com publishes daily coverage of beauty news, trends, and tips. Known for their annual TotalBeauty.com Awards, the site also features hundreds of thousands of user-generated reviews, spanning more than 55,000 products, including well-known prestige, mass-market, salon and spa products. TotalBeauty.com is owned by TotallyHer Media, Evolve Media’s lifestyle publishing division dedicated to women and their families.