The Rainmaker Group to Provide Revenue Management Solutions for Resorts World Genting in Malaysia

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Major Tourism Destination Encompasses Six Hotels, Casino, Theme Park, Restaurants and More

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"We are excited about the tremendous opportunity for Resorts World Genting to realize maximum revenue through implementation of our market leading solution, GuestREV," said Tammy Farley, president, The Rainmaker Group.

Expanding its global reach to Malaysia, The Rainmaker Group has been selected by Resorts World Genting to establish the acclaimed revenue management solution – GuestREV® -- at its resort. This major tourism destination located at the peak of Genting Highlands encompasses six hotels, including one of the world’s largest with more than 7,000 rooms. It also includes casinos, theme parks, restaurants, shopping and other amenities of a premier, integrated family leisure and entertainment resort.

“We have worked diligently to create this partnership and we are delighted to be able to work with Resorts World Genting as it moves to a profit optimization strategy based on total guest value,” said Tammy Farley, president, The Rainmaker Group. “We are excited about the tremendous opportunity for Resorts World Genting to realize maximum revenue through implementation of our market leading solution, GuestREV.”

“Our goal is to continue improving our financial results through a more effective method of pricing and managing all of our guest services as part of the guest experience,” said Paul Baker, deputy COO, Resorts World Genting. “After a long search we chose The Rainmaker Group for its total guest value methodology, proven solutions starting with GuestREV, and the company’s constant innovation year over year,” he added. “We look forward to implementing a total guest value strategy to fully maximize revenue in hotel, restaurant, gaming, theme park and other components of our diverse resort destination.”

The Rainmaker Group is the market leader in profit optimization solutions serving hotels, casino hotels and resorts. GuestREV, Rainmaker’s flagship revenue management solution, is built upon proven forecasting and optimization algorithms to provide the most accurate forecasts for different types of demand as well as optimal pricing. Demand uncertainty is factored into each forecast, and profit optimization algorithms consider costs as well as revenues, resulting in both top and bottom-line growth and rapid ROI after implementation.

GuestREV was the first to factor Total Guest Value into the optimization process. By considering not just room revenue but potential revenue from gaming, food and beverage, spa, and other profit centers as well, this key feature ensures that rates are developed with the total profitability of each guest segment in mind. An intuitive interface helps users immediately identify both need dates and dates where the opportunity to yield rates exist. This allows users to make quick and confident decisions around promotions, marketing, and yielding. Finally, the ability to factor market rates into rate recommendations allows Rainmaker clients to focus their energies on practices and analyses yielding the highest returns. GuestREV integrates with leading property management systems as well as in-house and legacy systems.

About Rainmaker
The Rainmaker Group is the market leader in profit optimization solutions for the Multifamily Housing, Hospitality and Gaming industries. Rainmaker software, coupled with professional business consulting services, enables multifamily housing operators to maximize revenue from apartment leases and helps operators of hotels and casino hotels secure the most valuable customers to increase their profitability. An innovator and thought leader in the highly specialized revenue optimization field, Rainmaker leverages cutting-edge research to bring customers the most sophisticated systems and help them achieve the highest profitability from their assets. Multifamily housing clients include leaders such as AvalonBay Communities, Equity Residential, Gables Residential, Post Properties, MAA and more. Gaming & Hospitality clients include leading organizations such as Caesars Entertainment, Kerzner International, MGM Resorts International, Omni Hotels & Resorts, Wynn Las Vegas and many others. A Microsoft Silver Certified Partner headquartered in northern Atlanta, GA, Rainmaker has for four years running ranked on the Inc. 5000 list among America’s top fastest-growing, privately held companies. It has recently been named to Atlanta Business Chronicle’s list of the 100 Fastest Growing Companies in Atlanta. For more information, visit

About Resorts World Genting
Resorts World Genting was established in 1965 and has since grown the property from one hotel to its current six, including one of world’s biggest hotels, First World Hotel, with more than 7,000 rooms. The Resort’s premium brand of hotels include Crockfords, Genting Grand and Maxims. All in all, the Resort has about 10,000 hotel rooms, more than 60 food and beverage venues, a golf course, and numerous other attractions on-site to serve more than 20 million customers annually.

With 50 years of history, Resorts World Genting is currently expanding and transforming itself into a new era of entertainment through the Genting Integrated Resort Transformation Plan. The highlights of this development include the world’s first Twentieth Century Fox World Theme Park, which spans more than 26 acres of land at the Resort. The new theme park features unique and creative concepts of entertainment where soon visitors can enjoy more than 25 rides and attractions of a cinematic nature, with leisure facilities based on blockbuster movies such as Rio, Ice Age, Aliens vs Predators, Planet of the Apes and Night at the Museum. Adjacent to this site is the brand-new shopping experience, the Sky Avenue & Sky Plaza, which will also house a brand-new cable system and station. The state-of-the-art new cable system can take more than 3,600 people per way per hour, and connects Sky Avenue to the mid-hill Genting Premium Outlet. All of these new, fascinating entertainment and shopping experiences are expected to begin opening in 2016.

About Genting Malaysia
Genting Malaysia is one of the leading leisure and hospitality corporations in the world, owning and operating major properties including Resorts World Genting, Resorts World Casino New York City, Resorts World Bimini, and casinos in the United Kingdom. Resorts World Genting is a premier leisure and entertainment resort in Malaysia. It is equipped with more than 9,000 rooms spread across six hotels; theme parks and entertainment attractions; more than 200 dining and retail outlets; international shows; and business convention facilities.

In Malaysia, besides Resorts World Genting, Genting Malaysia also owns and operates Resorts World Kijal in Terengganu and Resorts World Langkawi in Langkawi.

In the United Kingdom, Genting Malaysia is one of the largest casino operators in the UK and a leading innovator in the provision of high-quality, customer-focused gaming. It operates six casinos in London and 35 casinos in the UK provinces.

The Group is presently developing a leisure and entertainment complex at the National Exhibition Centre in Birmingham, to be known as Resorts World Birmingham. In the United States of America, Genting Malaysia operates Resorts World Casino New York City, a video gaming machine facility at the Aqueduct Racetrack in New York City. As the first such facility located in the city, the resort presents a premier entertainment hub providing the ultimate gaming and entertainment experience, with approximately 5,000 gaming machines, shows, events and culinary delights.

In the Bahamas, the Group operates Resorts World Bimini, which contains a casino, villas, other accommodations, restaurants and bars, resort amenities and the largest marina in the Bahamas. The Group also operates the Bimini SuperFast, a 32,000-ton cruise ship that sails between Miami and Bimini. Genting Malaysia is a member of the Genting Group, one of Asia’s leading and best-managed multinationals. The Genting Group is the collective name for Genting Berhad, its subsidiaries and associates, which have significant interests in leisure & hospitality, power generation, palm plantation, property development, biotechnology, and oil and gas-related activities.

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Yvonne Middleton
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