Devin Merrill, Business Analytics and Pricing Optimization Software Innovator, Joins Rainmaker as Vice President of Revenue Management

Share Article

Merrill to provide expert guidance as company advances the state of rental pricing through the development of the most sophisticated analytics products, services and platforms.

News Image
Rainmaker’s LRO solution continues to be the multifamily industry’s powerhouse...

Rainmaker, the leading provider of revenue management and profit optimization solutions for the multifamily housing and gaming/hospitality industries, welcomes Devin Merrill as Vice President of Revenue Management. In this role, Merrill will be responsible for all Rainmaker optimized revenue solutions available to the multifamily housing market.

“Devin’s steadfast and proven record of building leading-edge revenue optimization software complements our commitment to deliver strategic pricing best practices to the multifamily industry,” says Rainmaker President Tammy Farley. “His experience in multiple pricing disciplines will be invaluable as we continue to develop innovative and flexible business intelligence, market analytics and optimized revenue products.”

Merrill is a recognized industry expert on data requirements, business requirements, analytic algorithms, and business workflows to scientifically optimize rental rates. Across a 17-year career in revenue management optimization, Merrill has applied an entrepreneurial approach to software development for ensuring new products and service enhancements solve critical customer business issues in addition to driving revenue performance.

“Rainmaker’s LRO solution continues to be the multifamily industry’s powerhouse in the development and delivering of advanced BI and revenue optimizing products. I am excited to be an integral part of the organization to continue solving customers’ high value challenges with a broader and more effective solution suite,” Merrill said. “It has always been a passion to build products and services to solve the problems that matter, to enhance the end-user experience, and to challenge an industry to be more enterprising in the areas of analytics.”

Most recently, Merrill served as Vice President, Revenue Management for Lehi-Utah based Property Solutions International where he was responsible for the research, development and implementation of the company’s revenue management solution. Merrill was also Senior Vice President, Analytic Product Management for Information Resources Incorporated; Director, Development Project Management for Khimetrics/SAP and Director, Professional Services for PROS Revenue Management.

About Rainmaker
Rainmaker is the market leader in profit optimization solutions for the Multifamily Housing, Hospitality and Gaming industries. Rainmaker software, coupled with professional business consulting services, enables multifamily housing operators to maximize revenue from apartment leases and helps operators of hotels and casino hotels secure the most valuable customers to increase their profitability. An innovator and thought leader in the highly specialized revenue optimization field, Rainmaker leverages cutting-edge research to bring customers the most sophisticated systems and help them achieve the highest profitability from their assets. Multifamily housing clients include leaders such as AvalonBay Communities, Equity Residential, Gables Residential, Post Properties, MAA and more. Gaming & Hospitality clients include leading organizations such as Caesars Entertainment, Kerzner International, MGM Resorts International, Omni Hotels & Resorts, Wynn Las Vegas and many others. A Microsoft Silver Certified Partner headquartered in northern Atlanta, GA, Rainmaker has for four years running ranked on the Inc. 5,000 list among America’s top fastest-growing, privately held companies. For more information, visit

Media Contact:    
LinnellTaylor Marketing
Chris Wood
Content Director
(303) 682-3945    

Company Contact:
The Rainmaker Group
Thea Crelin
Senior Director, Marketing and Brand Management
(678) 578-5697                         


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Thea Crelin

Chris Wood
LinnellTaylor Marketing
(303) 682-3945
Email >
Visit website