Hitachi Solutions and Baseline Telematics Announce Partnership

Share Article

Hitachi Solutions America and Baseline Telematics work together to help insurance companies capture and analyze driver behavior and take action on their data.

Hitachi Solutions America, Ltd., a leading Microsoft Dynamics CRM partner in the insurance industry, has announced the signing of a new agreement with Baseline Telematics, a world leader in the rapidly growing insurance telematics market.

Baseline’s turn-key insurance telematics platform is designed to help insurers quickly and cost-effectively implement usage-based products for their customers, such as pay-as-you-drive motor vehicle insurance programs. The policyholder simply installs an application on their smartphone, which provides real-time driving information including location, mileage, speed and sudden acceleration or braking. Insurers are able to rate and invoice insurance policies on a monthly basis, depending on usage and road safety. The system also monitors and contextualizes external factors such as ambient traffic speed, weather and time of day, and whether a driver is texting while behind the wheel.

Baseline’s technology is already being used successfully for both car and motorcycle insurance in many international markets including Canada, France, Norway and parts of Latin America. There have been trials and implementations for government insurers, commercial fleet insurers, driving schools, and graduated drivers licensing programs. Furthermore, the solution has the potential to expand into other insurance segments, such as life or health insurance (pay-as-you-live) and homeowners insurance (pay-as-you-dwell) in the future.

As a global systems integrator of Microsoft Dynamics CRM with a focus on the insurance industry, Hitachi Solutions has more than 100 insurance customers in North America alone. The company is well-positioned to take the Baseline Telematics solution to the global market to help insurers achieve even greater returns on their investment with the Dynamics CRM platform. While the Baseline Telematics solution helps insurers capture and analyze actual driver behavior, Dynamics CRM serves as the platform through which insurers can take action on the data.

“We are extremely excited about working with Baseline to offer industry-leading solutions that help insurance companies more effectively retain customers and take a more data-driven approach to new customer acquisition,” said Tap Haley, insurance industry director, Hitachi Solutions America. “The synergy between our two organizations resulting from an industry focus and a Microsoft-based technology platform makes this a very natural and strategic partnership through which our customers will benefit from our extensive industry knowledge and technological capabilities.”

Paul-André Savoie, president and chief executive officer, Baseline Telematics, stated, “With insurers and policyholders rapidly embracing new technologies and looking for smart ways to reduce costs, usage-based insurance solutions [UBI] will be on an important growth trend for the next decade. Differentiated and more personalized insurance products build stronger, more engaging and meaningful relationships with policyholders, all while improving underwriting and rating methodologies in a highly competitive, and commoditized market.”

Savoie said, “We are thrilled to be working with Hitachi Solutions, we will now be able to offer very adapted and local support for North American insurers regarding all their implementation needs. Our core policy administration system is designed on top of Microsoft Dynamics CRM; this made it logical to partner with Hitachi Solutions given that they have the most in-depth Microsoft CRM experience within the insurance industry in the U.S. This partnership will allow us to jointly deliver our innovative telematics solutions to their vast existing client-base while providing the best CRM integration expertise available on the market.’’

This partnership has also garnered the attention of Microsoft’s financial services industry director, Tom Feher. “I am excited about the establishment of a strategic partnership between Hitachi Solutions and Baseline Telematics. As insurers continue to look for competitive market differentiators, Microsoft continues to support innovative technologies such as this that are built on the Dynamics CRM platform and implemented by our trusted partner, Hitachi Solutions,” said Feher. “We see the combination of Baseline Telematics Usage Based Insurance solution and Microsoft Dynamics as a natural fit for bringing driver behavior data into the front-office where it can be used for customer segmentation and targeted marketing campaigns in a 100 percent cloud-based, turnkey solution.”


About Baseline Telematics
Since 2009, Baseline has been a world leading provider of telematics based insurance platforms, and offers one of the most comprehensive and modular solutions on the market today. Beyond the technology, we’re a passionate team entirely focused on helping insurers around the world transform themselves beyond traditional paradigms, allowing them to design and deliver the most innovative, valuable, customer centric and cost effective telematics based insurance programs. Leveraging our highly recognized technology (Celent Innovation Award, Gartner Research), our team and our global partnerships, we’re dedicated to helping our clients creatively and cost effectively discover and leverage telematics in a way which is specific to their own strategic objectives and local business and market conditions. Website:

About Hitachi Solutions America, Ltd.
Hitachi Solutions America, Ltd. helps its customers to successfully compete with the largest global enterprises using powerful, easy-to-use, and affordable industry solutions built on Microsoft Dynamics AX and Microsoft Dynamics CRM enhanced with world class Business Analytics, and Portals and Collaboration. Recognized as the Microsoft 2014 CRM Global Partner of the Year and the 2014 Dynamics Global Outstanding Reseller of the Year, Hitachi Solutions America provides global capabilities with regional offices in United States, the United Kingdom, Canada, India, Japan, China, and South East Asia. For more information, call 949.242.1300 or visit:

About Hitachi Solutions, Ltd.
Hitachi Solutions, Ltd., headquartered in Tokyo, Japan, is a core member of Information & Telecommunication Systems Company of Hitachi Group and a recognized leader in delivering proven business and IT strategies and solutions to companies across many industries. The company provides value-driven services throughout the IT life cycle from systems planning to systems integration, operation and maintenance. Hitachi Solutions delivers products and services of superior value to customers worldwide through key subsidiaries in North America, Europe, and Asia. For more information on Hitachi Solutions, please visit:

About Hitachi, Ltd.
Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, delivers innovations that answer society’s challenges with our talented team and proven experience in global markets. The company’s consolidated revenues for fiscal 2014 (ended March 31, 2015) totaled 9,761 billion yen ($81.3 billion). Hitachi is focusing more than ever on the Social Innovation Business, which includes power & infrastructure systems, information & telecommunication systems, construction machinery, high functional materials & components, automotive systems, healthcare and others. For more information on Hitachi, please visit the company's website at

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Hope Bruce
Follow us on
Visit website