Mediaplanet Launches “Vaccine Awareness” Campaign

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Mediaplanet partners with Amanda Peet, UNICEF, NFID, Task Force for Global Health, Cold Chain Technologies and many more to promote, educate and advocate for the vaccine industry.

In the United States alone, approximately 50,000 adults die each year from vaccine-preventable disease.

Only 5 percent of kids worldwide receive all 11 vaccinations recommended by the World Health Organization. With vaccines being such a hot-button issue in the news right now, Mediaplanet is proud to announce the launch of its third edition of “Vaccine Awareness,” aiming to educate about the vaccine industry as a whole, debunk vaccine myths and educate readers on the global push to make vaccines accessible worldwide.

“Many people in developing countries, don’t have access to the vaccines that we take for granted in the United States,” says Dr. Alan Hinman, Director of the Center for Vaccine Equity; Task Force for Global Health. Within this campaign, we aim to address vaccine myths floating around the U.S., and stress the importance of third world counties need to gain access to vaccines.

The print component of “Vaccine Awareness” is distributed within the weekend edition of USA Today in the New York, Boston and Los Angeles markets, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. Its digital component was distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, Click Here.

“In the United States alone, approximately 50,000 adults die each year from vaccine-preventable diseases,” says Dr. Susan Rehm, medical director for the National Foundation of Infectious Diseases. This campaign offers insight on various vaccinations and encourages people of all ages to get vaccinated—not just children—to lead a healthy, happy life.

An estimated 5-10 percent of vaccines are destroyed each year because they are not stored or delivered properly. Cold Chain Technologies tackles this issue, stressing the importance of delivering vaccines around the world safely and effectively to people who need them.

This campaign was made possible with the support of actress, activist and mom, Amanda Peet, NFID, Rite Aid, CHOP, Treato, Dr. Tim Jacks, Immunomics Therapeutics, March of Dimes, Cold Chain Technologies, UNICEF, Task Force for Global Health, Marken, and the American Academy of Pediatrics.

About Mediaplanet
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world.

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Emily Kitching

Lane Wollerton
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