Indaba Group Partners with Klarna, Europe’s Leading Payment Provider

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This Partnership Brings Streamlined Mobile Payment Processing Option to Indaba Group’s Clients, Providing Increased Mobile Conversion Rates

Indaba Group, an award-winning strategic ecommerce agency, has partnered with Klarna, Europe’s leading payment provider, to offer streamlined mobile payment processing to their ecommerce clients in preparation for Klarna’s launch on the U.S. market.

Most brands have resigned to the belief that mobile is only used for product research--customers browse options on their mobile devices then wait until they’re on a desktop to complete their purchase. Advertisers and researchers blame this on small screens, clumsy thumbs and distracted environments. But Klarna is proving that mobile conversions do exist, and in droves. You just have to make it as easy as possible on the consumer.

“All of our clients are challenged with increasing sales on mobile devices,” says Ryan Shields, CEO of Indaba Group. “We’ve developed responsive sites and helped them create optimized mobile experiences, but we're still seeing a major drop off at checkout. We’ve always been of the opinion that mobile devices are still primarily used to browse product, rather than buy. But this is changing and Klarna’s streamlined checkout process is the final piece to the mobile ecommerce puzzle enabling near effortless mobile checkout.”

Klarna Checkout eliminates unnecessary registration for consumers. Consumers enter the minimal amount of payment information at time of purchase--email and zip code. Customers are then allowed up to 14 days to pay for their purchase using their preferred payment method or in flexible installments. Indaba Group’s ecommerce client won’t feel this lag, however. Payment is sent to the merchant immediately, thus Klarna assumes 100% of the risk. Klarna is the only company worldwide to achieve the same mobile conversion rates that retailers typically see online.

“Klarna is a win-win for our clients and their customers. Our clients get increased sales without any risks, and customers get flexible and personalized payment options,” Shields states. “This helps to build customer satisfaction and brand loyalty, resulting in more sales in the future. The benefits are ongoing!”

In addition to developing high performing, functional and innovative platforms, Indaba Group provides strategic counsel for their clients’ complete ecommerce landscape. This partnership with Klarna helps to round out Indaba Group’s network of quality services and software that seek to improve visibility, drive traffic, improve site engagement and increase sales.

“We’re convinced that people will buy with mobile – if we let them. Indaba has established a great reputation for building quality sites on Magento Enterprise and other ecommerce platforms,” says Brian Billingsley, CEO of North America for Klarna. “Their experience and expertise in the ecommerce vertical make them a perfect partner, and we’re thrilled to be working with their talented team of ecommerce experts.”

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About Indaba Group
Indaba Group ( is a technology services and solutions provider specializing in enterprise software development, ecommerce, creative services, and customer experience management. Based in Denver, Colorado Indaba Group drives success with clients nationwide and across the globe through communication and collaboration.

About Klarna
Klarna ( was founded in Stockholm in 2005 with the idea of simplifying buying. Today, we are one of Europe’s fastest growing companies. Klarna Group has more than 1,200 employees and is active on 18 markets. We serve 35 million consumers and work with 50,000 merchants. Our goal is to become the world’s favorite way to buy.

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Angie Pascale
Indaba Group
+1 720.515.6707
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