IgnitionDeck Acquires GIG, to Enable Indie Crowdfunding for Indie Musicians

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WordPress crowdfunding leader adds another fee-free tool to its portfolio

IgnitionDeck, Inc., a provider of WordPress-based e-commerce solutions, has acquired the popular GIG theme for musicians and bands. GIG joins Fundify, CrowdPress, and the IgnitionDeck products in the company’s line of popular offerings for fee-free crowdfunding on WordPress.

GIG empowers bands and musicians to create elegant, mobile-responsive websites where they can list upcoming performances, publish recordings and videos, run their blogs, and crowdfund creative efforts without paying the typical 4% to 9% commissions levied by crowdfunding hosts. GIG is an indie tool for independent musicians who want a beautiful web presence that they own and control, who would rather keep all the money that they raise, and don’t want a middleman between them and their fans and supporters.

Explains Jonathan Atkinson, designer of GIG and founder of the WordPress design studio Cr3ativ, “GIG was one of the first themes to support IgnitionDeck, and music artists love how it empowers them to run crowdfunding campaigns on their own terms. I’m excited to see the continued growth of the GIG theme under the IgnitionDeck team’s guidance. We have worked closely with them for a few years, so I know that GIG is in great hands.”

Since the launch in 2011 of the original IgnitionDeck plug-in tool for crowdfunding, IgnitionDeck has been the leader in fee-free crowdfunding on WordPress. The videogame Star Citizen raised $8 million using IgnitionDeck, and the tool has successfully funded countless other projects and causes, including feature films, music albums, software development, arts and literature publications, and even a prosthetic left leg. Last year, IgnitionDeck acquired the popular Fundify and CrowdPress tools, which enable WordPress users to “be their own Kickstarter” by hosting multiple crowdfunding projects.

GIG, properly known as the GIG Premium WordPress Crowdfunding Theme, is currently priced at $58 for a regular user license. As of June 22, IgnitionDeck will sell and support the theme, and Cr3ativ and IgnitionDeck will work together to ensure a smooth transition. The terms of Cr3ativ’s sale of GIG to IgnitionDeck, Inc. were not disclosed.

WordPress themes are design templates, comprised of both graphics and code, that enable users to easily and flexibly build and operate websites with their desired look, feel, and functionality. WordPress, famous for its “5 minute installation,” is most widely used CMS in the world, and a beginning user (or a consultant) can use a theme like GIG to create and launch a custom, crowdfunding-capable WordPress site in an hour or two.

WordPress hosting for a 90-day campaign costs about $20. By comparison, a crowdfunding site with a typical 5% commission charges $1000 for raising $20k, and $10,000 for raising $200k. All forms of online crowdfunding incur transaction fees from payment processors such as PayPal, Stripe, or Authorize.net.

This will be a big summer for IgnitionDeck. In addition to taking GIG under its wing, the company will debut the following:

·     iThemes Exchange integration for IgnitionDeck Crowdfunding, which will allow Exchange users to add crowdfunding functionality to their website without having to change commerce platforms. IgnitionDeck already integrates with WooCommerce and Easy Digital Downloads.
·     A Verified Developer Program that qualifies and matches IgnitionDeck experts with clients who have a clearly defined scope, timeline, and budget.
·     Several new WordPress themes and theme conversions for e-commerce and crowdfunding.
·     Helix, a command center for WordPress.
·     Subramp, a tool for online publishers to monetize their content in a revolutionary new way.

About IgnitionDeck
IgnitionDeck, a subsidiary of Virtuous Giant LLC, is based in Apollo Beach Florida and develops the popular IgnitionDeck plugin and theme suite for WordPress. IgnitionDeck was the first plugin to enable self-hosted crowdfunding, and IgnitionDeck Commerce (IDC) offers an integrated suite of online business tools for fundraising, commerce, and content distribution.

About Cr3ativ
Cr3ativ is a design studio based in Ohio that offers beautiful WordPress themes and plugins with beautiful, bloat-free code. Their products are fully supported by the people who make them, and over 26,000 customers depend on Cr3ativ products to power their websites.

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Paul Spinrad
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