Union Metrics Helps Social Marketers Achieve Multi-Channel Clarity With Upgraded Social Suite

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Social analytics company adds powerful new multi-channel reporting and Facebook analytics to the Union Metrics Social Suite; Company reports record growth

Union Metrics
The Social Suite brings clarity to social marketers—giving them the tools they need to develop effective messaging, content and engagement strategies on the social platforms that matter most. - Hayes Davis, CEO, Union Metrics

Union Metrics today announced powerful new updates to the Union Metrics Social Suite, the company’s multi-channel social analytics platform, amid growing demand for an all-in-one solution that reduces the complexity of social media marketing. New features, including the addition of significant new multi-channel social media reporting capabilities and all new Facebook analytics, enable digital marketers to optimize their messaging, grow their audience, deepen engagement and benchmark their competition across Facebook, Twitter, Instagram and Tumblr.

Union Metrics has seen tremendous growth in its multi-channel social analytics offering, which was first released last spring. Union Metrics Social Suite revenue has grown more than 650 percent in the past year and counts a number of the world's largest brands and agencies among its users. The company, which has never taken outside capital, now has more than 1,000 active, paying subscribers and more than 100,000 registered users utilizing its social analytics tools including 60% of Interbrand’s global top 100 brands and more than 75 percent of the largest PR firms in the United States. The company also processes more than 2.5B social activities monthly.

“When done right, social media is a powerful tool for connecting people and businesses. But, the growing complexity of social marketing makes it difficult for marketers to rise above the noise and determine what's working and what isn’t,” said Union Metrics CEO Hayes Davis. “With powerful multi-channel metrics and support for Facebook, we built the latest version of the Social Suite to bring clarity to social marketers—giving them the tools they need to develop effective messaging, content and engagement strategies on the social platforms that matter most. We don't try to deliver every metric possible; instead we focus on delivering the right answer at the right time to help brands succeed.”

Comprehensive Multi-Channel Reporting and Facebook Analytics
The Union Metrics Social Suite enables some of the world's largest brands, agencies and media companies to measure their impact and listen to the conversations that matter most to them on Twitter, Instagram, Tumblr and now Facebook. With this announcement, Union Metrics has added a new multi-channel dashboard to its Social Suite that enables digital marketers to view and act upon trending metrics for all their social activities. In particular, the new multi-channel dashboard delivers immediate answers to key questions about content, audience and competitors across social channels.

Brands spend an estimated 75-80% of their digital marketing budgets on Facebook--with the channel acting as a central social hub for the majority of brand marketers.Union Metrics' new Facebook analytics provide detailed insight into brand pages, and will be available to all Union Metrics Social Suite subscribers at no extra charge. With the new Facebook reporting, customers can:

  • Take a deep dive into content performance to see exactly what's working and why
  • Understand the impact of paid and organic activity
  • Analyze fan growth and audience demographics
  • Create content that reaches more people and generates more engagement

The new Social Suite capabilities are available now, and pricing starts at $500 per month. More information can be found at unionmetrics.com.

About Union Metrics
With the goal of bringing clarity to social media marketing, Union Metrics has been delivering social media answers to brands and marketers since the 2009 launch of TweetReach Twitter analytics. Today, Union Metrics’ powerful multi-channel social analytics are used by thousands of digital marketers at the world’s most innovative brands to optimize their social media strategies across Twitter, Instagram, Facebook and Tumblr. Union Metrics is based in San Francisco with an office in Austin, Texas. Visit Union Metrics at http://unionmetrics.com and @unionmetrics across social media.

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Dean Cruse
Union Metrics
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Jenn Deering Davis
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since: 10/2011
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