BAP seemed determined to make their #FixARide contest fun and entertaining for everyone involved in it, and they certainly succeeded.
San Diego, CA (PRWEB) June 23, 2015
Several weeks ago, BuyAutoParts.com launched a social media contest to challenge customers to tell the company why they deserve $750 in car parts and repairs. After receiving far more submissions than anticipated and after gathering many votes, BuyAutoParts.com has announced the winner of the contest: Joi Moss of Cleveland, Ohio. Joi is an independent filmmaker, and her incredible video truly captured the essence of her mom’s road-ravaged 2002 Ford Taurus and the extensive repairs that it needs. She set out to accomplish the contest’s goal of being creative and funny, while also including her appreciation and adoration of her mom and everything she’s done for the family.
Joi’s video truly stood out among all of the submissions due to its content, craftsmanship, and appeal to one’s emotional side, and it was clear in the voting that many people enjoyed it. The way she captured the different repair-worthy parts of the Taurus and kept it humorous yet heartfelt were likely the main reasons for her winning the contest. She noted that she was excited to win because of the hard work she put into the video and because of everything her mom has done for her, it was nice to be able to give a little back.
The contest was announced on BAP’s blog (http://www.buyautoparts.com/web/index.aspx) and on their social media sites, and they encouraged everyone who heard about the contest to share the information with whoever they wanted. They joked that while car competitions are generally about “best in show,” their #FixARide contest had nothing to do with how fancy or fantastic your car is, but rather the opposite. BAP truly wanted to give anyone and everyone a chance to win this contest, and they utilized social media and word of mouth to spread the word.
BAP seemed determined to make their #FixARide contest fun and entertaining for everyone involved in it, and they certainly succeeded. They stated on their blog that they wished to “have a little fun, yet also help a deserving motorist.” Well, that deserving motorist, Joi Moss and her mom Angela, won $750 in repairs and parts to help fix her Ford Taurus. Joi mentioned that she isn’t sure what they will do with the winnings, but there are various parts of the car that they are considering fixing with it. Joi is looking forward to using the newly repaired car to travel and enter more filmmaking contests.