FreshOne of Dallas Perspective: 5 Reasons Salads are Gaining Shelf Space

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Summer just started and salads are jumping off the shelf. Green salads have gained more shelf space for many reasons, including their appeal to millennials.

Most consumers might not end up purchasing that chef, cobb or Santa Fe salad in a retailer’s cold case...

Green salads are no longer just for the average vegetarian, vegan or dieter. Increasingly consumers are turning to salads for their substance, nutrition and overall shelf-appeal. With Rising awareness of the potential for green salads to combat diseases such as celiac and and how to combat the likelihood of certain cancers has caused, it is no wonder that salads are gaining more shelf-space than ever before. The onset of summer will intensify the demand for a refreshing health-packed salad.

Here are 5 reasons a retailer should consider increasing their salad selection.

1. Salads have well-researched and publicized health benefits.

Consumers know salads are full of fiber, which is great to help lower cholesterol levels, a goal many people from all generations are trying to achieve. Raw fruits and vegetables are packed with vitamins and powerful antioxidants as well. Consumers are looking for the good fats, such as those found in olive oil, avocado and nuts, shown to improve the absorption of these vitamins and antioxidants. Olive oil and raw vegetables are linked to longer lives and lower mortality rates worldwide, giving the salads the advantage in fresh food selections.

2. Salads are great for weight loss.

Weight loss is a trend that never dies; many consumers are attempting to lose at least a little weight or just maintain their figure. In addition to the norm mal stigma of eating a salad to watch your figure, studies show that eating a salad as the first part of any meal will increase the feelings of fullness and reduce the total number of calories eaten. Pairing salads with half sandwiches in a bundle option will actually help these consumers lose weight while feeling satisfied, creating loyal returning customers.

3. Millennial men are eating more salads than ever before.

As the largest consumer group in the United States, millennials are leading industry trends on food consumption. Yet, no longer are salads purely a feminine phenomenon. Millennial men are more interested in eating right, eating healthy and maintaining their fit figure through nutrition-packed salads. These on-the-go items are perfect to appeal to the average millennial male on his way to or from work or the gym. The best way to reach this group is to pair a salad with a protein shake to give them millennials the boost they’re looking for.

4. Higher profit margins.

Aside from the increase in public demand for salads, they are truly great for those retailers looking for items with higher profit margins. Proper category management is key to ensure waste reduction and to make the profit margins on green salads are even more prominent. This a crucial item for any retailer looking to serve ready to eat fresh food.

5. Green salads serve as a strong “validator” for the rest of your fresh offering.

“Most consumers might not end up purchasing that chef, cobb or Santa Fe salad in a retailer’s cold case,” says Michael Visentine, COO of FreshOne “but the presence of attractive, colorful, fresh salads really builds trust in the mind of the consumer giving them the confidence to purchase a fresh sandwich, sub or wrap.” Consumer confidence is needed key in for any food industry to flourish, but even more so in fresh food retailing. A prominent display of fresh green salads will always help boost this factor in a consumer mind, incentivizing them to pick from any category of fresh food you may have to offer.

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Media contact: Red Boswell, 214-454-5627 or rboswell@fresh-one.com; http://www.fresh-one.com

Sources: http://www.webmd.com/food-recipes/4-healthy-reasons-eat-salad-today?page=2

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Red Boswell
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