Lattice Engines Adds HG Data’s Installed Technology Datasets to Drive Its Predictive Engine

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Lattice Engines adds the most comprehensive global dataset of installed technologies, making its predictive B2B sales and marketing platform even more powerful.

HG Data has built an extensive and extremely accurate collection of software and hardware including behind the firewall technology products, and we’re thrilled to incorporate their data into our solution.

HG Data, the global leader in competitive intelligence on installed technologies, and Lattice Engines, the leading provider of predictive marketing and sales applications, announced today that they have entered into a partnership. This agreement gives Lattice Engines complete access to HG Data’s global dataset of installed technologies to be used as a powerful layer of historic technology usage data within their predictive sales and marketing platform. This new level of company firmagraphics based on current and past installed technologies will give Lattice Engines customers a more accurate, quality feed of net new leads.

Through its partnership with HG Data, Lattice will expand its network of the best content providers, which help create the Lattice Data Cloud, the most comprehensive database of buying signals in the world. Lattice chose HG Data to incorporate installed technology intelligence on a global scale which fuels detailed analyses, including ideal customer profiling, market potential, competitive displacement and predictive modeling. HG Data tracks current and past technology installations in over 5,000 categories from over 1,700 vendors in its proprietary datasets.

“Creating a comprehensive data platform is a critical step in ensuring that our predictive applications are providing actionable insights for our customers’ sales and marketing efforts. HG Data has built an extensive and extremely accurate collection of software and hardware including behind the firewall technology products, and we’re thrilled to incorporate their data into our solution,” said Steve Connolly, Senior Product Manager at Lattice and responsible for the Lattice Data Cloud.

“Lattice Engines has been widely used by the most sophisticated technology companies to drive pipeline prioritization. Given that past buying habits are often a key indicator of replacement opportunities, adding HG Data to Lattice’s scoring platform seemed like a natural fit for our companies. With so many common customers, particularly with global, enterprise technology clients, our clients are the real winners here,” said Mark Godley, CRO of HG Data.

About HG Data
HG Data is the global leader in competitive intelligence for installed technologies. The world’s largest technology companies, the fastest-growing start-ups, and some of the most innovative OEM partners achieve an unfair advantage by using HG Data in building market analysis, competitive displacement, predictive modeling, marketing campaigns, and client retention initiatives. Every day, HG Data indexes more than one billion unstructured documents across the open Internet, the archived Web and offline resources to produce a detailed, accurate census of B2B technology installations in use at companies globally. Indexed resources include content such as social media, case studies, press releases, blog postings, government documents, content libraries, technical support forums, website source code, and job postings. Founded in 2010, the company is based in Santa Barbara. For more information, see http://www.hgdata.com/

About Lattice
Lattice’s complete set of marketing and sales applications predicts who will buy, what they are likely to buy and when. As the market leader, Lattice’s proven applications combine billions of buying signals and apply advanced machine learning to help drive predictable marketing and sales performance. Companies of all sizes including Dell, Staples and SunTrust Bank use Lattice to deliver proven value, ultimately resulting in increased conversion rates and accelerated revenue growth. Lattice has headquarters in San Mateo, Calif. To learn more, please visit http://www.lattice-engines.com and follow @Lattice_Engines.

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Greta Oberschmidt
HG Data
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