TUNE CEO Peter Hamilton, an expert in mobile marketing analytics, and other industry leaders weigh in on the role measurement plays in evaluating innovation’s effectiveness at a Cannes Lions panel sponsored by the Mobile Marketing Association.
Seattle, Washington (PRWEB) June 22, 2015
On Tuesday, June 23, 2015, TUNE CEO Peter Hamilton will join other industry thought leaders in a Mobile Marketing Association-sponsored panel on the role measurement plays in measuring innovation’s effectiveness at the Cannes Lions International Festival of Creativity.
Tuesday, June 23, 2015
7:00am-8:00am PDT / 2:00-3:00pm GMT
The Cannes Lions Official Beach Club
For today’s marketers, metrics are a combination of art and science. In an industry hooked on data analytics, a/b testing and evaluating every KPI, executives still struggle to set and evaluate innovation metrics.
This panel presented by the Mobile Marketing Association (MMA), will shed light on the role measurement plays in measuring the effectiveness of innovation. Moderated by MMA CEO Greg Stuart, the panel will offer best practices and guidance from industry leaders illustrated by day-to-day interactions with customers and partners across the ecosystem.
In addition to sharing how they’re measuring and evaluating innovation on a daily basis, panelists will share their perspective on the testing and learning environments that best foster innovation. Drawing on recent engagements with marketers and brand partners, panelists will offer insider insight into the companies currently driving technology and, the mobile marketing industry, forward.
Attendees will leave the conversation with tangible tips for successfully integrating mobile into their marketing mix and advice for how to use mobile to transform their business.
Peter will be joined by Sandro Catanzaro, Co-Founder, Senior Vice President of Analytics and Innovation, DataXu; Louise Doorn, CMO, Dstillery; and Brent Hieggelke, Chief Marketing Officer, Urban Airship.
TUNE (http://www.tune.com) is the global leader in enterprise SaaS for marketers and supply side partners. Its products enable marketers to manage the performance and measure the effectiveness of their mobile marketing campaigns. As a trusted provider of solutions and actionable intelligence to the entire ecosystem, TUNE’s data-driven insights empower marketers to achieve unprecedented agility and superior results. TUNE solutions are trusted by top brands including Alaska Airlines, DraftKings, Playdots, Sephora and Trulia.
TUNE is headquartered in Seattle and has offices worldwide in San Francisco, Dallas, NYC, Seoul, London, Berlin and Tel Aviv.