Atlanta Speaker JoAnn Corley Debunks Creativity Myths at National SHRM Conference

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There is a creative thinking deficit across our corporate landscape due to many myths and misunderstandings and to our peril as creativity is an economic imperative -- companies are missing out on profits. JoAnn Corley brings her passionate and entertaining style to SHRM Las Vegas challenging those myths and offering a refreshing view that everyone is creative.

Available on Amazon

Many don’t believe they are creative and therefore that capability has been left dormant and ignored since childhood. What a loss of talent!”

Atlanta based speaker and talent management expert and Founder, CEO of the Human Sphere JoAnn Corley will be conducting two mega sessions at the national SHRM conference (Society for Human Resource Management) in Las Vegas NV, June 28 - July 1, 2015, as well as two book signings.

“I am thrilled and honored to be conducting two mega-sessions. It’s very humbling to speak before a large number of peers,” Ms. Corley expressed. “There are 15,000 attendees expected at this year’s event and I am particularly thrilled to be presenting on a topic of great passion -- creative thinking.”

“There are many myths and misunderstandings surrounding this topic,” Corley says, “My goal is to take people on a journey to discover and tap their creativity and to practically leverage it for today’s real-time challenges. Many don’t believe they are creative and therefore that capability has been left dormant and ignored since childhood. What a loss of talent!”

Ms. Corley continues, "Here is my passionate desire -- that everyone sees, understands, believes and experiences their creative capability and not just on a superficial level, but with such depth they feel their brain on fire. As my book describes, brain on fire is unlocking a flow, expanding the capacity to think, engaging talent, inciting drive and nets excitement, surprises, meaningful results and ultimately profits. Imagine if every person in a company, no matter their role, experienced this...yes, just imagine."

Creative, innovative and critical thinking are key topics for Ms. Corley and ones she believes to be core professional competencies for every employee as well as an economic imperative. She has conducted workshops on these subjects through-out North America for a number of years and has also released a companion book, Brain on Fire - Unleashing Your Creative Superpowers, which will be available at the onsite SHRMstore (also available on Amazon).

Additionally, Ms. Corley will be presenting The Ripple Effect - The Power of Your Personal Brand in HR, in which she’ll explore the challenges of the human resource profession in today's evolving business climate and how personal branding can be used to successfully shape those challenges into professional and company success.

“I believe our profession is going through an evolutionary period which is causing overwhelm and lack of clarity. These results are undermining our effectiveness and the ability to be competent strategic partners,” Corley explains, “I see personal branding as a key resource from which to define and express our capabilities. Those capabilities must address the updated view and need of human resources -- talent management.”

During the session, Ms. Corley will share insights from her talent management handbook 15 Shifts - The Essential Guide to Transform Your Talent Management (also available on Amazon and SHRMstore). It provides 15 simple strategies to substantially impact a company’s profits by reframing how a company sees, defines and executes its talent management philosophies and practices. It offers a blueprint for building a robust talent management infrastructure, along with suggested tools and resources. (

JoAnn Corley is the Founder, CEO of The Human Sphere, a holistic talent management consultancy. Her firm helps forward thinking companies enhance their talent management effectiveness as well as improve profits by integrating talent management practices with business strategy. To learn more go to

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