MENAJI Men's Skincare Executive Speaks at 2015 Health & Beauty Association Expo and Global Conference

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Hundreds flock to world-reknown educational and interactive expo for the Beauty and Health industry.

HBA Global Expo in New York featured latest trends in ingredients, technology, and innovation.

Guys are getting hit with thousands of brands...A grooming routine should be simple. Flawless, healthy skin that looks and feels natural should be easy to achieve without…too many steps.

Top personal care and beauty manufacturers interested in hearing about the latest trends in ingredients, technology, and innovation from the experts gathered at the HBA Global Expo & Conference at the Jacob K. Javits Convention Center in New York June 9-11. Among the speakers was MENAJI Men’s Skincare COO Pamela Viglielmo.

Viglielmo, who serves on the board of the Independent Cosmetic Manufacturers & Distributors Association, presented on the how the male grooming market is changing and what is needed to adapt to this changing market.

“The male grooming market is valued at more than 40 billion worldwide and growing, with new brands appearing every month, and each product with its own unique slant. Guys are getting hit with thousands of brands that make it complicated. A grooming routine should be simple. Flawless, healthy skin that looks and feels natural should be easy to achieve without having to mix your own shave creams or go through too many steps.” Viglielmo said.

Hundreds of suppliers, speakers and more than 45 educational sessions were available resources to attendees, as well as Speed Networking and a mobile app Event Guide to create individual schedules of “must-see” conferences, Tech Theater talks, and Innovation Tours for robotics and more.

But for 20 years the HBA experience has been best known for providing attendees an interactive forum in which to learn about the entire spectrum of packaging, from raw materials and ingredients, to contract manufacturing from suppliers worldwide. Attendees could also interact face-to-face with the top personal care and beauty manufacturers and to get directly into contact with buyers and purchase influencers.

As a local expert of a pioneering brand, Viglielmo was able to define the generational differences in key grooming areas, give an analysis of the global male consumer as well as market growth projections for male grooming products by using research data on what the male consumer wants and needs.

“Global Sales of male toiletries (not including razor blades & shaving cream) are projected to rise. Men now account for approximately almost 50% of the volume of health and beauty product purchases globally and 70% of men age 18-24 use facial skin care products daily,” said Viglielmo. “MENAJI was here before the boom. We knew, eventually, everyone would get to the party.”

About Menaji
Menaji Skincare, a category leader in the men’s beauty industry, was founded in 2000 by celebrity make-up artist Michele Probst. Sold in the USA and overseas in more than 20 countries, the product line addresses men's skincare needs with healthy skincare and undetectable skin-tone true cosmetics.

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