Snoopy & Belle To “Pop Up” At Comic-Con

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“Belle’s Boutique” Will Focus On Fashion And Fun, With Trendy Tees, Stylish Totes, And Au Courant Accessories

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Belle's Boutique merchandise at Comic-Con 2015

Among all the caped super heroes, comic-book characters, and fantastic villains who will be touring the convention floor, we’re delighted to bring sophisticated Parisian beagle style to Comic-Con with Belle’s Boutique

The world’s favorite beagle and his fashionista sister, Belle, will be on stylish display at San Diego Comic-Con July 9-12, when the distinctive black-and-white striped Belle’s Boutique pop-up shop opens for business.

Belle’s Boutique will offer a variety of adorable products featuring Snoopy & Belle, including exclusive tees, sophisticated tote bags, and stylish accessories, including a zippered pouch. The products range in price from $15 to $25 and the pop-up shop can be found at 226 5th Ave, in the Gaslamp District of San Diego. It will be open from 11:00am – 9:00pm during the four days of Comic-Con.

Each day the first 250 customers will receive a free EOS Strawberry Sorbet lip balms with their purchase. A pair of Belle opera glasses will be given free to everyone who visits the shop. Visitors are invited to take selfies in the photo area and post them to Instagram with the hashtag #sbif (for Snoopy & Belle in Fashion).

Belle will be making a statement at Target this fall with a variety of girls’ tops, skirts, leggings and dresses for toddlers (sizes 2T–5T) and kids (sizes 4–18). Samples will be on display at Belle’s Boutique at the Comic-Con pop-up shop.

This pop-up experience is a part of the Snoopy & Belle in Fashion exhibit, which launched during New York Fashion Week in September of 2014 and is currently traveling the globe. This reimagination of the original Snoopy in Fashion from the 1980’s features vinyl Snoopy and Belle dolls in couture outfits designed by some of the biggest names in fashion, including: Anna Sui, Betsey Johnson, Bibhu Mohapatra, Calvin Klein Collection, Christian Siriano, Costello Tagliapietra, DKNY, Diane Von Furstenberg, Dsquared2, Dries Van Noten, Edwin Oudshoorn, Emanuel Ungaro, Isaac Mizrahi, Isabel Marant, J.Mendel, Kenneth Cole, Lisa Perry, MAC Cosmetics, Marta Larsson. Opening Ceremony, PhilipTreacy, Rodarte, Royal Asscher, Swarovski, Tracy Reese, VPL by Victoria Bartlett, and Zac Posen.

“Among all the caped super heroes, comic-book characters, and fantastic villains who will be touring the convention floor, we’re delighted to bring sophisticated Parisian beagle style to Comic-Con with Belle’s Boutique,” says Leigh Anne Brodsky, Managing Director of Peanuts Worldwide. “Snoopy & Belle apparel has proved hugely popular from Paris to Tokyo to New York, and we anticipate a tremendous reception from Comic-Con fans, who know a great look when they see it.”

The Peanuts brand will be a stand-out at Comic-Con 2015, as anticipation builds for the November 6 U.S. premiere of the first-ever 3D CGI feature length animated Peanuts film, The Peanuts Movie. Convention goers no longer have to wonder what happens inside Snoopy's dog house, as 20th Century Fox and Blue Sky Studios offer Comic Con attendees and Peanuts fans the chance to live out their childhood dream within the walls of a giant inflatable Snoopy doghouse. While inside they can snuggle with some Beagles, snap a selfie GIF with Snoopy, receive exclusive giveaways and much, much more...

Peanuts will also be hosting booth #1637 and participating in a panel on the 65th anniversary of the Peanuts comic strip.

This is a big year for the Peanuts property, as it marks the 65th anniversary of the comic strip, the 50th anniversary of A Charlie Brown Christmas and Peanuts’ First-Ever 3D CGI Feature Length Film, The Peanuts Movie, which premieres nationwide November 6, 2015.

About Peanuts Worldwide
The PEANUTS characters and related intellectual property are owned by Peanuts Worldwide LLC, a joint venture owned 80% by Iconix Brand Group, Inc. and 20% by members of the Charles M. Schulz family.

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