Trapit Adds Campaign Analytics to Leading Employee Advocacy and Social Selling Platform

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New analytics package helps marketers measure and maximize ROI on content across channels

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“We’ve entered a new era where social media, content marketing and marketing automation can be tied directly to funnel activity and sales outcomes. Trapit is committed to tying all campaigns on our platform directly to business outcomes and real ROI."

Trapit, the leader in authentic employee advocacy and social selling, today announced Campaign Analytics for its flagship platform. Campaign Analytics give marketers the metrics they need to connect content sharing to lead generation and sales, no matter the network or channels used.

Campaign Analytics includes support for all major marketing automation platforms so that advocacy and social selling campaigns can be tracked and managed according to the same goals and KPIs as other drip, email and automated campaigns. These capabilities are available today to all Trapit customers.

A 2015 social marketing trends report shows that 60% of marketers struggle to show the ROI of their social media efforts. Trapit’s Campaign Analytics help teams measure tactical metrics including retweets and shares, clicks, likes and reach in addition to revenue-based metrics including number of leads, cost per lead, breadth of pipeline and closed deals. With support for campaign codes from automation platforms like Hubspot, Eloqua, Marketo and Pardot, Trapit ensures that advocacy and social selling efforts are held to the same measurement and performance standards as all other marketing activities.

“The days of hiding behind fluff social sharing metrics and follower counts are over,” said Hank Nothhaft Jr., Trapit CEO and Founder. “We’ve entered a new era where social media, content marketing and marketing automation can be tied directly to funnel activity and sales outcomes. Trapit is committed to tying all campaigns on our platform directly to business outcomes and real ROI. Campaign Analytics is the first step in that vision, and we’re thrilled to put it in customers’ hands today.”

Content sourced and distributed by the Trapit platform empowers employees to authentically engage and nurture their personal networks and drive credible leads into the sales funnel. Trapit's technology discovers the most relevant articles, videos, podcasts and other material on any topic from a collection of over 100,000 vetted sources to ensure that all content is high-quality. The platform then allows organizations to curate that content for easy employee sharing, while providing intuitive tools to track interactions and optimize engagement across social for marketers, sales teams, and all brand advocates.

Trapit’s Campaign Analytics support all major marketing automation platforms including Salesforce, Eloqua, Marketo, Hubspot and Pardot. Trapit has been piloting Campaign Analytics with existing customers, and it is generally available to all customers today.

For more information and to find out more about specific solutions for your organization, please visit http://trap.it.

About Trapit

Trapit is the platform for authentic employee advocacy and social selling. Our technology empowers your employees on social with content that is proven to spark engagement and drive sales.

We are dedicated to helping brands connect their employees, customers and prospects with authentic conversations inspired by high quality, relevant content. Our customers, including Everbank, HD Vest and Microsoft, rely on our technology to power innovative campaigns that consistently deliver ROI.

Trapit is headquartered in San Francisco, California. For more information, please visit http://trapit.com.

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Doug Freeman
Jones-Dilworth, Inc.
+1 5128267674
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