Fredericksburg, VA (PRWEB) June 24, 2015
Data experts and industry thought leaders will explore the power of a data-driven world at INmarket on July 8, 2015, at the Four Seasons Hotel in San Francisco. The conference will feature thought-leaders in predictive intelligence, marketing and sales, from various industries and from some of the largest global enterprise companies in the world. To learn more about INmarket, visit https://inmarket.6sense.com/.
Selling Power magazine publisher Gerhard Gschwandtner says that now is the time for B2B sales and marketing teams to explore how predictive tools and analytics can help them achieve revenue growth.
“Buyers are leaving digital footprints online,” he says. “That represents data that sellers and marketers need to pay attention to. If you are not tracking your company’s own data, you cannot leverage other more forward-looking tools, such as analytics capabilities and predictive intelligence tools.”
According to 6sense VP of marketing Alison Murdock, winning today’s B2B buyer requires a new mindset and toolset. As she wrote in a recent blog post, “Predictive intelligence tools can help you predict which customers are highly likely to buy; who is in the buying committee; what products they want and need; and when they are likely to buy. In other words, predictive intelligence tells you which of your prospects are ‘in market’ – whatever their buying stage may be.”
Speakers represent award-winning enterprise B2B marketing teams at such companies as Box, Cisco, Salesforce, LinkedIn, Marketo, CSC, and more. Leaders and experts from 6sense will also be speaking, including CEO and founder Amanda Kahlow, chief strategy officer Mark Dye, and head of market development Frannie Danzinger. A full list of speakers can be found at https://inmarket.6sense.com/speakers/.
All registration fees for the INmarket conference will be donated to Girl Rising, a global campaign to spread awareness of the impact of educating girls as the single greatest solution to solving key issues such as hunger, poverty, and infant and maternal mortality rates in developing nations.
Selling Power is pleased to be a media sponsor of the INmarket conference. Registrations are available at https://inmarket.6sense.com/registration/. Use code PR25 for a special 25 percent discount.
About Selling Power
Selling Power magazine has been the leading periodical for sales managers and sales VPs since 1981. Each year Selling Power publishes ranked lists, including the 50 Best Companies to Sell For, the Top 20 Sales Training Companies, and the Selling Power 500. In addition to its monthly magazine, Selling Power Inc. maintains two blogs, weekly and daily newsletters, and a series of video interviews with B2B executives, experts, and authors. Selling Power is a regular media sponsor of the Sales 2.0 Conference. To learn more, visit http://www.sellingpower.com/.
6sense's mission is to provide leading companies with 100 percent visibility into buyers, enabling competitive dominance in their markets. 6sense is the central nervous system powering all marketing, sales and business operations teams. 6sense predicts who will buy what products when and where they are in the buyer's journey. The company's predictive intelligence platform helps B2B marketing and sales leaders uncover net-new, in-market prospects based on powerful data science and billions of time-sensitive intent interactions. Headquartered in San Francisco, 6sense is backed by Bain Capital Ventures, Battery Ventures, Venrock and Salesforce.