MeetMindful has identified a real opening in the online dating market, targeting a previously untapped audience, and we’re excited to share that story with the media.
Los Angeles, CA (PRWEB) June 22, 2015
MeetMindful, an online dating service that caters to individuals who value a healthy and conscious lifestyle, has appointed PMBC Group as its public relations agency of record. PMBC Group will be responsible for elevating brand awareness and driving users to the digital dating platform, currently accessible via web browser with an iOS App slated to launch later this month.
“We are thrilled to be working with MeetMindful as they build and grow their brand,” said Ola Danilina, Chief Executive Officer and founder of PMBC Group. “MeetMindful has identified a real opening in the online dating market, targeting a previously untapped audience, and we’re excited to share that story with the media."
PMBC Group will develop and execute a multi-faceted media relations campaign, specifically targeting business, technology and consumer press by leveraging the company’s compelling mission as well as the founder’s unique career trajectory. In 2010 MeetMindful’s founder and Chief Executive Officer, Amy Baglan, left a high-powered career in New York in exchange for a one-way ticket to India. It was there that she decided to embrace mindful living and redirect her career towards something that would serve the health and wellness community. In 2012 Baglan founded YogaDates, a national series of yoga events for singles and couples, and its popularity helped her identify a need in the dating market that MeetMindful is now satisfying.
MeetMindful matches members with other like-minded individuals based on authentic user profiles, which emphasize the values and lifestyle choices of its niche audience. It also allows members access to original content from nationally recognized relationship and wellness experts, the ability to browse member profiles anonymously, referrals to online coaching, e-course and programming from affiliate partners, and much more.
About PMBC Group
PMBC Group is a fast-growing public relations agency based in Los Angeles, with offices in Beverly Hills. PMBC is dedicated to delivering tactical, results-driven public relations campaigns that build brand value and advance immediate and long-term business goals. PMBC’s success-proven formulas are designed to navigate the modern media landscape utilizing a collaboration of new and traditional media to achieve strategic media exposure to reach key consumer audiences, industry influencers, investors and other constituents that matter to our clients. PMBC is comprised of a team of professionals of varied backgrounds from public relations, journalism, social media, merchandising, product development, venture capital, entertainment and hospitality. For more information please visit http://www.PMBCgroup.com.
Currently in beta, MeetMindful is the first online dating site dedicated to serving individuals who value a healthy and conscious lifestyle. MeetMindful creates a digital safe-haven for singles seeking meaningful connections with people who truly share their commitment to healthy living, personal development, sustainability, spirituality, yoga, meditation, self-awareness and more. With access to like-minded singles and dating and relationship advice from nationally recognized experts, MeetMindful is the singles’ solution to typical dating site burnout. Like MeetMindful on Facebook, follow on Twitter and visit http://www.meetmindful.com for more information.