IMG and Enter Partnership to Provide Online Bookings for Golf Travel Sales

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IMG enters into multi-year exclusive partnership with London-based golfscape to power luxury destination courses with online golf bookings infrastructure and digital concierge service.

Teaming up with will provide the network with a connected infrastructure and sales channel to process online bookings – a service unavailable at most worldwide courses.

IMG and golfscape today announced a partnership enabling courses in the IMG Prestige global reciprocal network to process online bookings for the first time. Golfscape, a startup company, will become the exclusive booking platform to one hundred participating golf courses worldwide, allowing golfers to make instant reservations at destination courses.

IMG, the global leader in sports, fashion and media, manages IMG Prestige, an affiliate network of 100+ premier golf properties in key destinations worldwide. The new Prestige web portal will be built on top of golfscape’s native, self-service inventory distribution platform. Teaming up with will provide the network with a connected infrastructure and sales channel to process online bookings – a service unavailable at most worldwide courses.

“Combining travel tourism with golf is a double-digit annual growth sector,” said Paul Burley, Vice President, IMG Golf. “The new IMG Prestige, powered by golfscape, will be built in an exclusive partnership that draws on the core strengths of each company,” Burley added.

IMG delivers golf course management services with sales and marketing support that leverages the strength of its golf media division, helping to improve retention rates and drive incremental sales with partners. The global reciprocal program provides members and guests preferred access at participating clubs and resorts. Fused with golfscape’s innovative approach, IMG Prestige will transform its product into a customer-centric experience.

“At the core of our alliance with IMG is a shared belief that more online access to golf courses is a boon to address key challenges facing the industry,” explained Raghad Mukhaimer, golfscape’s CEO. “The business model of courses is changing and we must collectively be ready to engage customers where they are spending more of their time – online. By tightly integrating our technology with the IMG Prestige courses, we provide them complete control to realize efficiencies and reach a wider audience,” Mukhaimer continued.

Both parties will also be collaborating at key industry events including IAGTO’s European and Asian Golf Travel Conventions and the IMG-managed HSBC Golf Business Forum, which is scheduled to take place alongside the WGC HSBC Champions golf event in Shanghai in November 2015.

About IMG
IMG is a global leader in sports, fashion and media operating in more than 25 countries around the world. IMG’s businesses include Events & Media, College, Golf, Tennis, Performance and IMG Academy, Fashion, Models, Clients, Licensing, Joint Ventures, and creative management agency Art + Commerce. In 2014, IMG was acquired by WME, the world’s leading entertainment and media agency. Together, the companies offer an unparalleled client roster; strategic partnerships with sponsors and brands; and marquee assets across sports, entertainment, events, music and fashion.

About golfscape
Founded in 2013, the London-based technology startup provides a universal booking platform and luxury golf concierge app to book worldwide golf experiences in seconds. With just a few taps, golfscape enables a seamless experience for the modern golfer to instantly access luxury courses on demand in destinations such as Dubai, Bali and beyond. golfscape partners with the best golf courses in each market, providing a curated selection for customers to reserve, simultaneously bringing many courses online for the first time to engage golf travelers and capture new business.

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Michael Galasso
since: 03/2013
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