Leading Analytics Reporting Tool, Megalytic, Announces Google AdWords Integration

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Startup introduces new capabilities to streamline reporting functions for digital marketers


With the announcement of the AdWords integration, we’re one step closer to our vision of offering digital marketers a comprehensive tool that they can use to generate all of the reports that their clients and colleagues demand.

Megalytic, an analytics reporting software as a service used by thousands of digital marketing professionals, announces today an integration that allows customers to directly connect Google AdWords accounts for improved paid search reporting capabilities and accuracy. The integration is an example of Megalytic’s advancement toward incorporating all major data sources needed by digital marketers to communicate performance.

Users across all Megalytic reporting plans can now connect their AdWords accounts with the tool to create insightful reports based on pay-per-click (PPC) campaigns in a fraction of the time that it takes to produce manually. Additionally, users have access to a library of AdWords-specific widgets that can be customized to present different metrics, display alternate chart types, compare against past performance, and much more.

One example is Megalytic’s “Multi-KPI Widget” that displays multiple Key Performance Indicators (KPIs) across all of the campaigns in your AdWords account. You can quickly create reports highlighting Clicks, Cost per Click, Conversions and additional metrics. Almost any data point accessible from AdWords can be quickly and easily included in a Megalytic report, and compared against earlier performance.

Other widgets include the “KPI Widget” that highlights details about a single metric, and can display information as a graph to show performance over time; the “AdWords Campaign Widget” that reports the performance of your AdWords account’s top campaigns, ads, or keywords; and the “AdWords Networks Widget” can be used to display network, device and click-type data.

“Our goal is to revolutionize digital marketing reporting by streamlining the process and making it less time consuming,” said Mark Hansen, CEO of Megalytic. “With the announcement of the AdWords integration, we’re one step closer to our vision of offering digital marketers a comprehensive tool that they can use to generate all of the reports that their clients and colleagues demand.”

As data continues to be a driving force that informs campaign performance and decision-making for online marketers, Megalytic has gained a loyal customer base by offering a unique level of personalization for each report. Moving forward, the startup is refining and enhancing its existing Google Analytics features while incorporating new data sources, like AdWords, to fully automate the custom-report creation process.

“I am routinely amazed by Megalytic’s attention and responsiveness to our agency’s needs,” said Cody Damon, President of Media Cause, a digital marketing agency specializing in nonprofits and social enterprises. “Megalytic gives us the efficiency to make the best use of data in a way that makes search engine marketing more insightful and affordable for our nonprofit clients. The Google AdWords functionality in Megalytic provides us with high-quality reports, full of key insights that help to drive our clients' broader digital strategies."

For those interested in learning more, Megalytic offers a free 14-day trial and multiple payment plans to fit various needs and budgets. To learn more about Megalytic’s integration with AdWords, including some tips for getting started, visit the Megalytic blog.

About Megalytic
Founded in 2011 by its president, Mark Hansen, Megalytic’s analytics reporting software helps thousands of digital marketing professionals throughout the world create engaging reports that deliver the right data, to the right people for more informed decision-making. Its highly customizable features allow users to build professional reports for a variety of audiences. To learn more, visit https://megalytic.com/ or check out its blog covering an assortment of analytics topics.

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Mark Hansen
+1 212-961-7250
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Alison Krawczyk
Overit for Megalytic
518-465-8829 223
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