We are doing our bit to help this vital campaign provide our industry with the educational and marketing tools to fight for its spectrum needs, access financing, innovate and continue to facilitate global business, government, health and human progress.
Plano, TX, USA (PRWEB) June 25, 2015
On June 17, with the financial support of ASC Signal, the Society of Satellite Professionals International released the second video in its Better Satellite World campaign (http://www.bettersatelliteworld). “Satellites and the Beautiful Game” tells how satellite brought the 2014 World Cup from Brazil to 3 billion viewers worldwide and generated more than $4 billion in economic impact.
Satellite and the World Cup have deep connections. The globally recognized football (or soccer ball) was introduced at the 1970 World Cup. Needing a design that would show up clearly on black-and-white television, organizers modeled it after a satellite called Telstar. From that moment, satellite has been the means by which the world watches the World Cup, as well as countless sports events, news and scripted programming.
The Better Satellite World campaign aims to educate future end-users, today’s government policymakers and the next generation of potential employees about satellite’s immense contribution to the modern world. Since the days when “live via satellite” ran at the bottom of every television screen, this successful and dynamic industry has lost visibility in business, government and daily life, and that lack of awareness translates into disadvantage in the marketplace.
“The future of ASC Signal depends on the health of the satellite business,” said Keith Buckley, President and CEO of ASC Signal, who has served as a President and Chairman of the Society in prior years. “We are doing our bit to help this vital campaign provide our industry with the educational and marketing tools to fight for its spectrum needs, access financing, innovate and continue to facilitate global business, government, safety, health and human progress decades into the future. It’s the responsible choice.”
Viewers can see “Satellites and the Beautiful Game” on YouTube at https://www.youtube.com/watch?v=0N7egandT34. The first video in the series, “What’s a Satellite Done For You Lately?,” can be viewed at https://www.youtube.com/watch?v=YuO19Isr8X8.
“The Better Satellite World campaign” is being endorsed and underwritten by a growing number of leaders in our industry,” said SSPI executive director Robert Bell. “That support makes it possible for us to engage the entire industry in using this exciting content to market its value to a new generation of customers, policymakers and future employees.”
About ASC Signal
ASC Signal is a multinational manufacturer of high-performance, highly-engineered satellite Earth station, radar and HF antenna systems. Our customers include international broadcasters and Fortune 500 companies, as well as military and government organizations. ASC Signal leads through design innovation that capitalizes on a +40-year heritage of engineering creativity and excellence. ASC Signal is a member of the World Teleport Association and the Society of Satellite Professionals International. http://www.ascsignal.com
About the Society of Satellite Professionals International
The Society of Satellite Professionals International (http://www.sspi.org) promotes the growth of the satellite by educating current and potential end-users and the general public about the indispensable contributions of satellites to business, government and human welfare, and by connecting satellite professionals worldwide through education, knowledge-sharing and fostering professional relationships. Publisher of the only international study of the satellite workforce, SSPI also leads a consortium of industry associations and organizations to promote the ways satellites make a better world. More information on the Better Satellite World campaign is available at http://www.bettersatelliteworld.com.