Keeping Up With an Ever-Changing Variety of Gourmet Ice Cream Flavors is No Problem for Browndog Creamery, Since it Started Digitally Printing its Own Ice Cream Labels

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Browndog Creamery makes hand crafted ice cream in small batches of just a few gallons at a time. A new video shows that with small quantities of gourmet flavors and a rapidly changing menu, owners Paul Gabriel and Brian Scherle found label cost savings and greater packaging flexibility by printing their own labels with the Kiaro! label printer.

Co-owners Paul Gabriel and Brian Scherle with their Kiaro! ice cream label printer

QuickLabel Systems, an Astro-Med, Inc. (NASDAQ: ALOT) business unit, has released a video interview with Browndog Creamery to document how the micro-creamery uses the Kiaro! label printer to print labels for their many flavors of ice cream. By printing their own labels, Browndog Creamery is able to professionally package their pints of ice cream at low-cost while maximizing their flexibility to introduce and package new ice cream flavors.

The new video can be viewed on the QuickLabel website, and on QuickLabel’s YouTube channel at

Browndog Creamery, located in Northville, Michigan, makes their ice cream in very small batches. “We’re not a mass factory where we make thousands of gallons of ice cream. We make about four or five gallons at a time for each flavor,” says co-owner Paul Gabriel, “I first looked at purchasing the Kiaro! because we developed so many new products every day.”

Gabriel credits the Kiaro! label printer with helping his company to avoid buying large minimum label orders and to prevent any need for storing pre-printed labels in inventory. “I knew we would be running small batches of ice cream and I didn’t want to take an inventory of a hundred or a thousand labels of one flavor because I knew we might only need ten labels,” says Gabriel. “The Kiaro! has been a wonderful fit in our business to allow us to make these very small run labels and customize them to everything that we needed to do.”

Kiaro! Labels Perform in Freezing Temperatures

Gabriel explained one of Browndog Creamery’s chief concerns was finding labels that were able to withstand the freezing temperatures necessary for storing ice cream.

“The synthetic material that we use for the pint labels is pretty resistant to water and we actually label the pints after they’ve gone through the freezing process,” said Gabriel. “We were a little skeptical about how they would adhere to a frozen pint, but the Kiaro! labels do quite well.”

QuickLabel Systems has designed label materials that are perfect for frozen foods. QuickLabel Systems’ Kiaro! material #178 is a gloss white polypropylene that stands up to extremely cold temperatures, from -65° F to +147° F (-54° C to 64° C), as well as moisture, allowing the label to go from the freezer cabinet to the table. Material #178 provides Kiaro! users with glossy, great-looking frozen food labels.

About Browndog Creamery
Browndog Creamery is a gourmet ice cream shop and dessert bar on East Main St. in Northville, MI. “Browndog started off as an ice cream line, but we also now have a retail space where we sell t-shirts, hooded sweatshirts and gift cards; along with our own unique blend of coffee,” said co-owner Brian Scherle. “Plus, we now have a pastry chef who is making anything from a simple ice cream cakes all the way up to wedding cakes and specialized cookies, so we’re becoming a full-fledged creamery and dessert bar.” More information about Browndog Creamery can be found on Facebook at and by visiting

About QuickLabel Systems and Astro-Med, Inc.    
QuickLabel Systems is a leading manufacturer of digital color label printers used by manufacturers and processors who want to print their own labels in-house, as well as barcode label printers, thermal transfer ribbon, labels, and custom label printing services. QuickLabel Systems is a brand of Astro-Med, Inc., a manufacturer of high tech specialty printing systems and data acquisition systems for test and measurement that utilize proprietary data visualization technologies. Astro-Med, Inc. (NASDAQ:ALOT) is a member of the Russell Microcap® Index. Additional information is available by visiting Keep up with QuickLabel Systems on Twitter at and on Facebook at

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April Ondis
QuickLabel Systems
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