Incentive Solutions Partners with Malarkey Roofing Products® to Increase Brand Loyalty within Sales Channel

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Malarkey’s New Incentive Program Offers Contractor Rewards to Boost Brand Awareness

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To continue their legacy of hard work and top-quality roofing solutions, Malarkey’s first incentive program promotion will reward contractors for purchasing qualifying shingles.

Incentive Solutions, an Atlanta-based company specializing in sales channel and contractor rewards programs, is pleased to announce their partnership with building industry leader Malarkey Roofing Products®. In partnering with Incentive Solutions, Malarkey plans to launch a loyalty program for all of their residential contractors, boosting the number of building contractors certified in their steep slope application, as well as increasing their visibility and sales. They will also use their incentive program to retain current customers and grow new partnerships by offering promotions and rebates, including roofing resource discounts.

Based in Portland, Oregon, Malarkey Roofing Products® offers performance-driven and sustainable roofing solutions for contractors and architects. Since their founding in 1956, Malarkey has been dedicated to innovations in roofing. They have been responsible for numerous roofing breakthroughs, including:

  • First company to introduce a metric fiberglass shingle in North America
  • First company to install random lay inorganic fiberglass mat machines in North America
  • Received the Oregon Governor’s Award for Outstanding Achievement in Energy Conservation for their methane recovery program
  • Received an Outstanding Service Award from the Western States Roofing Contractors Association for their creation of The Zone® nailing area
  • First company to receive the Class 'A' fire rating for an SBS Built-Up Roofing system over wood decking

To continue their legacy of hard work and top-quality roofing solutions, Malarkey’s first incentive program promotion will reward contractors for purchasing qualifying shingles. Through programs like contractor loyalty rewards, contractors receive points for submitting sales claims for qualifying products. They can then redeem those points for millions of items in an online rewards shopping mall. This diverse selection of rewards gives B2B partners the incentive to promote the Malarkey brand and develop the skills that increase awareness of the superior technology and design of Malarkey products. Implementing an incentive rewards program will help Malarkey motivate their sales channel partners and continue cultivating a reputation of ingenuity in their industry.

About Incentive Solutions

Incentive Solutions, Inc. was founded in 1994 and is based in Atlanta, GA. Part of The ISI Group, consisting of Incentive Solutions, Loyaltyworks, and Travel Solutions, Incentive Solutions offers online rewards, travel incentives, and debit card reward programs. Since its creation, Incentive Solutions has been an innovator in the incentive industry by utilizing emerging online technologies that help companies increase sales, engage and motivate employees, encourage customer loyalty, create positive work environments, and enrich sales channel relationships.

Incentive Solutions

1-866-567-7432
2299 Perimeter Park Drive, Suite 150
Atlanta GA 30341

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Nichole Gunn
@Loyaltyworks
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