Overall we are most excited with how this site looks. The new site provides easier navigation and the responsive elements give it a much better look and feel for mobile users. The response from members has been very positive.
Peru, IL (PRWEB) June 23, 2015
IAA Credit Union (Bloomington, IL) called upon experienced financial marketing firm, LKCS, to create a striking, new website. LKCS hosted their previous site and helped with cosmetic and programming changes in the past, but it was time for a complete redesign. The new site is highlighted by a fresh design, user-friendly interface, and responsive formatting. IAACU’s primary concern going into the website redesign was the ability to make edits, without programming experience, and give the increasing amount of mobile users a gratifying banking experience.
“We wanted to address how the site looks and functions for the growing base of membership using mobile devices,” said Brain McGill, Supervisor of Marketing and Member Development.
To start, LKCS transformed iaacu.org into a mobile responsive website. This automatically reformats all website content to fit any mobile device or tablet without downloading an additional app. This gives members easy access to credit union information on the go, a necessity for modern banking. Additional perks of the new website are smoother navigation, a more organized homepage, and tighter blog integration.
IAA Credit Union has utilized the Sitefinity Content Management for the last several years for to its ease of use wide-ranging site development capabilities. LKCS helped IAA Credit Union further capitalized on Sitefinity by creating custom widgets to extend the functionality of the system and provide the ultimate flexibility for the formatting of different web pages.
LKCS built a series of custom drag and drop widgets for the credit union to add and control featured interest rates, scheduled events, secure contact forms, banner ad rotations, and more to any of the pages of the site.
IAA Credit Union’s extensive knowledge of Google Analytics, coupled with Sitefinity and LKCS’ tools suite, gives their team everything they need to maximize the return of the new website.
“Overall we are most excited with how this site looks. The color and design changes makes for easier navigation and the responsive design element built into the site gives it a much better look and feel for mobile users. The response from members has been very positive,” says Mcgill.
The new IAA Credit Union website can be found at: https://www.iaacu.org.
Based in Peru, Illinois, LKCS is the leader in providing end-to-end marketing, graphic design, commercial printing, direct mail, web development, and statement processing services to financial institutions. Combined with over 50 years of financial marketing expertise, LKCS leverages the latest technologies and techniques to improve marketing results and return on investment for our clients. We do that. Additional information about LKCS can be found at http://www.lk-cs.com.