Canoe Adds Video On Demand Powerhouse Music Choice for Cable Video On Demand Dynamic Ad Insertion

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Music Choice Offers Advertisers Greater Ad Campaign Flexibility Via The Canoe Platform

Today, Canoe, an advertising technology company that provides software and services to national television programming networks, announced that Music Choice, the #1 Free Video On Demand network in the US, will utilize Canoe Dynamic Ad Insertion (DAI) for Video On Demand (VOD). Music Choice has long been recognized as the leader in VOD, generating more views than any other network - cable or broadcast - with their content.

Christina Tancredi, Chief Operating Officer at Music Choice stated: “As the leader in the On Demand space we are thrilled to offer DAI to advertisers. This is especially important to our clients that cover the entertainment categories so that they can seamlessly optimize their messaging to our audience.”

“We are very pleased to add Music Choice to our ever expanding group of programming networks,” said Joel Hassell, chief executive officer of Canoe. “Their programming is very popular on our cable operator’s systems and we look forward to adding to their client offerings the VOD ad campaign scheduling flexibility Canoe provides.”

In working with Canoe, Music Choice taps into a national VOD DAI platform in 35 million households covering over 130 DMAs. In 2014, over 6 Billion viewed ad impressions ran through the Canoe platform, and over 2.5 Billion ads were viewed in Q1 2015.

About Music Choice
Music Choice, the multi-platform video and music network, delivers its music programming to millions of consumers nationwide through their televisions, online and mobile devices. Music Choice programs dozens of uninterrupted music channels; produces originals that feature today’s hottest established and emerging artists; offers thousands of music videos; and launched Music Choice Play, the music video, lifestyle and entertainment network for Millennials. For additional information log on to | Twitter: @MusicChoice | Facebook:

About Canoe
Canoe is an advertising technology company dedicated to providing software and services to national television programming networks. The company is focused on delivering dynamically inserted advertising into national TV network programs available on cable operators’ VOD platforms. Canoe TV network clients including A&E, ABC, AMC, CBS, CW, Fox, HGTV, MTV, NBC, TNT, and Viacom.

Canoe was founded by Bright House Networks, Comcast, Cox, and Time Warner Cable, and has offices in Denver, CO, and New York City.

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Josefa Paganuzzi
Music Choice
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