Fail! U.S. Government's Anti-Drug 'Scare Campaigns' Have Failed, Asserts New Resource Study

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Extensive new research gathered by Futures of Palm Beach points toward a growing movement of anti-drug marketing campaigns toward science-based community programs and away from 'TV Screen propaganda'.

Anti-Scare Drug Campaigns Have Failed, New Resource Study Asserts

The U.S. government has spent billions of dollars on anti-drug campaigns over the last 40 years, but there is little evidence to suggest that the campaigns have been effective.

Anti-drug commercials and specials designed to play on society’s fears blanketed the airwaves for more than 30 years. They didn’t work.

A new resource study released today offers evidence that the U.S. government’s anti-drug scare campaigns of the past 30+ years have effectively failed, and how community-based programs are now the focus for the anti-drug movement.

Extensive new research gathered by Futures of Palm Beach points toward a growing movement of anti-drug marketing campaigns from “TV Screen propaganda” toward science-based community programs. Futures of Palm Beach developed this as a unique new resource for evaluating the requirements of an effective drug prevention campaign.

“The U.S. government has spent billions of dollars on anti-drug campaigns over the last 40 years, but there is little evidence to suggest that the campaigns have been effective,” said Susan Roy, Director of Marketing for Futures of Palm Beach, a luxury chemical dependency residential treatment center.

The War on Drugs has gone through various iterations since its unofficial start in 1971, when then-President Richard Nixon declared drug abuse “public enemy No. 1” after learning that about 10% to 15% of U.S. servicemen were becoming addicted to heroin.

Since then, every administration has created comprehensive initiatives to fight drug use, costing U.S. taxpayers billions annually. These programs go far beyond just drug prevention, and into border control and drug treatment programs.

Authored by the in-house staff at Futures of Palm Beach, Your Brain on Anti-Drug Campaigns: Scrambled covers aspects of anti-drug campaigns like:

  • Between 1998 and 2005, how a single anti-marijuana campaign cost $1.4 billion, or an average of $500,000 daily to deter marijuana use.
  • How “This is your brain on drugs” was a meme long before memes were even a thing, parodied on T-shirts, posters and Saturday Night Live.
  • How anti-drug campaigns may have inadvertently created a “boomerang effect,” where greater exposure to the campaign resulted in increased drug use.

Your Brain on Anti-Drug Campaigns: Scrambled offers interested readers a chance to learn the reasons behind the War on Drugs, why campaigns were created, and get a sense of the next steps in drug preventions among U.S. teens.

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About Futures of Palm Beach

Futures of Palm Beach strives to set the national standard for the treatment of eating disorders and addictions by offering the most up-to-date and leading-edge therapies while providing our customers with the highest level of service and attention. This program is designed to explore and change, at a deep emotional level, the underlying core issues that drive each individual's eating disorder and addiction. Futures of Palm Beach came into existence with the intention of providing leading edge, personalized treatment to our clients in an atmosphere of support, safety and comfort. Our clients' recovery is at the core of everything we do and what drives us to continuously advance the treatment of eating disorders and addictions. Learn more by visiting http://www.futuresofpalmbeach.com/

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Susan Roy, Director of Marketing
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