Fractional Yacht Ownership Heads to European Waters

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Azure Ultra is the most recent addition to the luxury lifestyle product collection created by Azure, European market leader in the vacation ownership industry. Developed in line with Azure’s innovative premium holiday product offering, Azure Ultra provides a smart plan for anyone who aspires to own or upgrade to a luxury yacht.

Azure Ultra - Sunseeker

Leading European vacation ownership specialists Azure recently launched Azure Ultra, the latest addition to their award-winning collection of luxury lifestyle products. This was closely followed by the launch of the brand new Azure Ultra website, http://www.azureultra.com.

Azure Ultra has been developed in line with Azure’s innovative premium holiday product portfolio, providing a financially smart plan for anyone aspiring to upgrade to a luxury yacht. The Azure Ultra brand has completely transformed traditional yacht ownership with its innovative co-ownership option, placing Azure among the first to offer the fractional yacht ownership alternative in the European market.

Azure Ultra provides the possibility of owning a luxury yacht at a fraction of the initial purchase price and ongoing costs incurred - as well as the maintenance attention required - with sole boat ownership. Adopting a simple formula where one actually pays for the time spent aboard their yacht asset. The Azure Ultra plan is especially relevant to today’s hectic lifestyle, which only allows consumers very limited holiday periods.

The programme combines a number of member-exclusive privileges such as complete on-board VIP service inclusive of captain and stewardess, and an all-year-round, top-class yacht management team. It also offers flexible yacht usage exchange options across a broad vacation exchange network which Azure forms part of, in addition to income-generating charter opportunities that are specific to Azure Ultra’s ownership plan.

Azure UItra operates using Sunseeker, a benchmark brand in luxury yachting that is internationally renowned for top quality, design and performance. The world-class Grand Harbour Marina in Birgu, situated on the island of Malta, is home to the Azure Ultra yachts, and complements the luxury yachting experience with its rich historical Mediterranean setting.

The newly launched plan offered by Azure Ultra, therefore, takes all the hassle out of yacht ownership, allowing members to enjoy the luxuries of the yachting lifestyle and to spend precious headache-free time aboard.

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Sarah Mazzone

Sarah Mazzone
@AzureUltra
since: 03/2015
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Azure Ultra
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