RV Rental Vacations Expected to Grow in Popularity this Summer, According to Survey by RV Rental Association (RVRA)

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Renting an RV for a summer vacation is expected to grow in popularity this summer, according to a survey by the Recreation Vehicle Rental Association. While couples and families with children continue to represent a big part of the RV rental market, dealers report a trend toward groups renting RVs for hunting/fishing trips and weekends at major sporting events.

More consumers are expected to enjoy renting an RV for their summer travel in 2015.

“RV rentals continue to represent a great opportunity for dealers to help introduce consumers to the value of the RV lifestyle,” said RVRA President Scott Krenek of Krenek RV Rentals in Coloma, MI.

Most agencies that rent RVs to consumers report that revenues are up despite a stable fleet size, fueling optimism for a big travel season ahead, according to an industry survey by the Recreation Vehicle Rental Association (RVRA).

The survey of rental agents was conducted in the spring of 2015 by the RV Rental Association (RVRA), a national association of companies that rent RVs to consumers. RVRA has an online search engine to help consumers to find rental agencies by dealership name, zip code, or city and state.

“RV rentals continue to represent a great opportunity for dealers to help introduce consumers to the value of the RV lifestyle,” said RVRA President Scott Krenek of Krenek RV Rentals in Coloma, MI.

Three day weekend rentals are a big draw for customers as almost half of the dealers responding said three nights was the average length of their rental contracts. Nearly one quarter said four to more than seven nights was the average length of their contracts and only 8 percent of responding dealers said their rental contracts averaged one or two nights. In addition, two-thirds of respondents to the survey report they actually deliver the RV to the site where it will be used, effectively simplifying the rental experience for the user.

While couples and families vacationing with children continue to represent a big part of the RV rental market, dealers report a trend toward groups renting RVs for hunting/fishing trips and weekends at major sporting events. Because of that development, the number of “sleeping areas” has become more important. This is reflected in the fact 41 percent of responding dealers said their rental RV customers want at least four separate sleeping areas. Twenty-eight percent want at least two sleeping areas and another 28 percent want at least six sleeping areas.

Almost one-third of RV rental dealers reported revenue increases of 10 to 19 percent in 2014 over the previous year’s numbers, with 10 percent saying their revenue climbed by 50 percent or more. Seventeen percent of rental agents reported increases between 20 and 49 percent and another 17 percent said from 1 to 9 percent. The survey results suggest the size of this year’s RV rental fleet will be about the same as it was in 2014.

For more information about the survey go to the RVDA website.

RVRA is a unit of RVDA, and the survey was conducted through the RV Retailer Intelligence program, a service of the RV Assistance Corp. (RVAC), a wholly-owned subsidiary of RVDA. For more information on RVs visit http://www.rvda.org or http://www.gorving.com.

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Julianne Ryder
RVDA
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